Marketing & Merchandising Coordinator
Salam Studio & Stores
Total years of experience :15 years, 11 Months
Jun 2017-present
Dec 2013-Oct 2015
www.salams.com
• Coordinated and implemented marketing communication projects. Responsibilities include but not limited to public relations, special events management, advertising, and creating brand awareness.
• Organized the preparation of proposals, launch plans, and presentations using marketing resource materials such as slides, historical data, photographs, and reports.
• Generated 15-20% monthly savings from approved launch budgets.
• Provided data, market trends, forecasts, launch analyses, and new product information.
• Accomplished organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Represented luxury fragrance and cosmetics brands under Coty, Inc. (previously Procter & Gamble Prestige) which includes Gucci, Tiffany & Co., Hugo Boss, Lacoste, Stella McCartney, Alexander McQueen and Escada, and Shiseido Group for Dolce & Gabbana.
• Established strong and strategic relationships with identified contractors, third party agencies, retailers, and mall management.
Oct 2015-Jun 2017
Jun 2010-Nov 2012
www.globalvisions.com.ph
• Served as the main client services contact within the organization. Also took full ownership of specialized clients. Handled top 10 clients of the company from industries such as telecommunications, FMCGs, BPOs, and so on.
• Liaised between clients and various internal events, design, and production teams to manage the development and timely delivery of events and other brand experiences.
• Made decisions and set priorities and goals, establishing a balance between the benefits achieved by the client and the organization.
• Guided the client to reach the best decision using a consultative approach.
• Represented the organization at multi-agency meetings to see how our recommendations fit the wider integrated campaigns.
• Generated business opportunities for existing and potential clients for their events management, below-the-line campaigns, and trade animations or market exposure requirements.
• Took an active role in supporting the client services teams by building on background research and creative input into winning pitches.
• Performed as a strategic resource for both creative and client services departments.
• Mentored associates and copywriters in their respective skill sets; delegated appropriate assignment of work across the team.
May 2009-Mar 2010
www.digitalroominc.com.ph
• Produced online videos as part of the marketing strategy for the company’s Search Engine Optimization (SEO) campaigns.
• Increased online traffic directing through articles and “how to” videos from simple to complex ideas ranging but not limited to printing, designing, desktop publishing, and marketing.
• Designed corporate videos and presentations for training and other internal purposes.
www.abmglobal-solutions.com
• Provided corporate and marketing support for the sales and operations teams in terms of their presentations, merchandising collateral, and events.
• Assisted in managing the company’s participation in summits, seminars, project kick-offs, and conferences.
• Ensured timely updates of company news and announcements through engaging articles, newsletters, and online content.
Graduated Cum Laude with a degree in Mass Communication