Ekaterina Ilieva

500 Brands+: Luxury, Women RTW & Accessories, Evening & Bridal, Men, Kids, Beauty & Cosmetics.
36.000 SQM; Opening date: TBC
Responsible for implementing buying strategy, brand sourcing, recruiting and leading the buying team to deliver product assortment, revenue, gross profit and sell through targets.
Leading regional and international partnerships.

Supervise and Manage the planning and buying process across the entire luxury portfolio - stand-alone stores as well as distribution (Harvey Nichols, Galeries Lafayette, 51 East department stores).

• Liaising with existing suppliers and placing seasonal orders
• Negotiating budgets, delivery timelines, and other terms
• Monitoring market changes, competitor prices and product lines
• Analyzing past sales patterns to anticipate trends in consumer buying patterns
• Analyzing sales & stock and taking rational decisions to effectively manage P&L targets
• Responsible for overall Sales by store, Gross Margin and Inventory Turns
• Updating and Managing OTB deployed by business unit, broken down by product
selection, to ensure point of sales are filled commercially and the brand image well
maintained.
• Responsible for ensuring proper stock levels, pricing and mark downs execution.
• Ensure agreement with store managers during/after pre-buying sessions on a store by
store basis and alignment on stock to sales ratios per category as well as by color, and
size breakdown.
• Working closely with Visual Merchandisers, Store Managers and Sales associates.
• Maintaining relationships with existing suppliers and sourcing new suppliers for future
products.
• Responsible for the lookout for new brand acquisitions
• Create PR/Marketing plans and reports, manage online and offline ad campaigns, deal
with bloggers and influencers, promote and keep the company’s brand name attractive
in the public eye, manage all Social Media channels (IG, FB).
• Organize fashion shows, shootings, charity events, new collection’s launch, promotions
and Sales etc.

• Plan and manage full operations of the store.
• Lead and motivate the retail team towards meeting sales targets and the company’s required standard of customer service.
• Build and coach a strong team of committed and effective retail sales force.
• Achieve top line sales revenue and other financial KPIs.
• Ownership of team schedules - ensuring appropriate bandwidth is met at all times.
• Project manage strategic initiatives across teams while measuring performance and impact.
• Develop and plan appropriate products based on target customer’s demands, develop product ranges on seasonal trends, finding the right suppliers.
• Attend fashion shows, showrooms, trade shows, meet suppliers, negotiate terms of purchase, review collections, apply any changes in production (length, color etc.)
• Supplier management and communications: build and maintain relationship in a win/win measurement, negotiate best price, margin, payment terms and discounts, monitor merchandise shipment up to shop receives it.
• Budget management: work with Finance on agreeing OTB levels for the coming season.
• PR/Marketing/Social Media: create PR/Marketing plans and reports, manage advertising in magazines, fashion blogs, promote and keep the company’s brand name attractive in the public eye, manage all Social Media channels (Facebook, Twitter, Instagram).
• Events: organize fashion shows, shootings, charity events, private customer’s events for new collection viewing etc.

Style wardrobe for editorial and commercial photoshoots.
• Establish relationships with showrooms, creative people, models, hairstylists and make-
up artists.
• Partner with Merchandise Coordinators, Styling Coordinators, Producers,
Photographers, Assistant Stylists and Art Directors to ensure efficient workflow, and the
highest quality images.
• Develop and implement theme and concept of photo shoot for fashion editorials.
• Collaborate with studio team to identify and implement ideas for proper location,
lighting and props.
• Select and deliver photos to editorial team for final feature.