Business Development Consultant
NYC
مجموع سنوات الخبرة :19 years, 4 أشهر
As Marketing & Business Development Consultant, I provide strategic services and help driving
profitable revenue growth in various territories by building and managing B2B client relationships to
drive account growth and retention. My core service is to gather and analyze customer insights to
create consumer-centered product offerings for each unique market. Develop annual revenue
projections and marketing plans to achieve financial targets. Implement revenue driving social media
strategies and manage the online voice of each account. Build collaborative relationships at all levels
of the business and across functional teams.
Over achieved annual retention and revenue growth targets
• Developed new product lines that grew department’s revenue by 21%
• Supported successful sales processes for new e-commerce business with additional revenue of €3M
• Led and directed Influencer’s campaigns for online & offline sales that generated 58% revenue
increase in Europe & MENA regions.
for a pioneer Distribution Company of Cosmetics Brands and Beauty
Products, my main objective was to adapt the brands strategies to the region in order to meet business
objectives. As well as to ensure Marketing team is developing the adapted marketing tools to implement
the brand strategy by Market / Channel of Sales, working closely with Retail Department, BP department,
Digital Marketing and Commercial team.
Main responsibilities: Guide, coordinate and control the 9 countries’ Marketing teams responsible of
channel marketing divided into categories, partner programs, tradeshows, exhibitions, events, promotions,
public relations, advertising, and customer training.
Professional Hair Care Brands: Revlon Professional, John Paul Mitchell Systems, Schwarzkopf, Indola,
Alter Ego Italy, Olaplex, Macademia Oil.
Professional Hair Care Supplies: GHD, Elchim, Parlux.
• Reported to the Group CEO and played as member of the board management team.
• Managed a nine digits budget of the Hair Care Professional Category / Department by conducting
Market Analysis, research (Competitors, products, services and strategies), BTL & ATL Campaigns,
New products launches, national & international Exhibitions, Educations Seminars & Workshops,
Sales training, and creation of all type of Marketing activities.
• Developed the GCC strategic marketing plans which consistently contributed to cover 46% revenue
growth of the total group’s overall turnover.
• Grew the marketing department from 3 Marketers to a sixteen-person team.
As the Regional Brands Manager for a Leading Distribution Company, my main objective was to Develop
and execute integrated marketing plan for GCC regional team, which included international marketing,
trade marketing communications, field marketing, in - out sales, product management, customer service,
media relations and analyst relations. As well as Creating and implementing marketing campaigns,
collateral, customer web portal, sales enablement activities and regional product launches for Hair & Nail
care, Salon Supplies, and accessories.
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Professional Brands: Kemon, Essie, LCN, Thalgo, Wella Professional, Kadus
• Exceeded
Crabtree & Evelyn (British Franchise) - Part of Al- Tayyar Group
courses: Università per Stranieri di Perugia Perugia - Italy Italian Language
