Senior Manager- Press Office
Abu Dhabi Airports Company
مجموع سنوات الخبرة :21 years, 6 أشهر
The key role is to be the first and main liaison between the press and the company. All external communication material has to be drafted/ edited/ arabised/ and issued by the Press Office and therefore approved and managed by the Senior Manager. Political sensitivity and awareness of public affairs as well as ability to manage stakeholder relationship are other key factors to effectively managing the Press Office. This role provides consultancy and advice to the executive team on matters of public affairs and publicity, such as statements on crisis, complaints and negative or sensitive matters.
Design a PR and marketing plan to fulfill sales objectives and enhance corporate image as envisioned by Board Members. Submit on a yearly and monthly basis a budget review and forecast for all expenditure made by the department including regional offices in Dubai, Jeddah, and Kuwait. Re-write all corporate collaterals (brochures, flyers, website and other advertising material) in both English and Arabic & manage development, production, and distribution of promotional material to support sales and marketing activities. Liaise with advertising & PR Agency and conduct regular weekly meeting to ensure the development of all projects at work. Arrange interviews for management with the press and be visible at conferences, trade shows and marketing events to ensure continuous visibility in print and broadcast media. Organize press launch events for new products or contracts including photo shoots of new aircraft, press meeting the management or Board members, planning press activity, gifts and info pack. Research industry news and activities in order to put together a market study and analysis to be used as a reliable guidance for enhancing marketing and PR plans, and to assist sales’ team and management in spotting new opportunities. Create news-worthy press releases both in Arabic & English regularly to maximize on positive PR. Search for efficient and qualified contractors to work on separate projects such as developing new website, corporate video, multimedia presentation and corporate giveaways.
Client servicing and following accounts from sending contact reports,
Writing creative brief and briefing the creative department, ensuring the Completion of the job, present it to the client and follow up Amendments. Prepare and carry out pitch presentation to new clients, look for PR and advertising or marketing opportunities for clients. Act as a consultant rather than just an ad agent.
Prepared a marketing survey to launch Syria Card, the first debit card in Syria. Followed up with the Real estate Syrian Bank on authorizations and distribution of ATM machines, re-organized office structure and design and proposed and adopted several administrative developments, such as Intranet, advised on new ads and brochures for the company and for Syria Card campaign
Client servicing and following accounts from sending contact reports writing creative briefs and briefing the creative department, ensuring the completion of the job, present it to the client and follow up ammendments, prepare and carry out pitch presentations to new potential clients.
Taught and organized art programs and activities for 350 students between the ages of 4-14 following the American certifies art curriculum.
Presenter of a fortnightly program "Mashaweer" for selected Arabic and Western Video clips, hosted the show, carried out interviews with famous artists over the phone and on location in Europe and the Middle East, searched for the latest Showbiz' gossip, took part of the production process from writing scripts, chosing music, to answering fans' mail.
Wrote aricles for selected pages on health, arts and politics, translated and edited other articles, such as book reviews, organized with correspondents, liased with contributors, finalized page layout, and chose appropriate photographs.
Assisted with research and clerical duties, responded to inquiries, advised clients and students, supervised exams, and substituted for the English summer day camp.
Relevant courses: Comparative Political Systems, International Institutions, International Political Economy, Public International Law, Conflict Resolutions and Diplomacy, literature and creative writing.
Courses: Intermediate French I, II, Advanced French I, II, Business French, Le Monde Francophone