Director Strategy & Development
Sekari DMCC
مجموع سنوات الخبرة :13 years, 9 أشهر
Developing online tactical & strategic assets via campaigns, mobile, apps, social, video;
- Develop operations, retail/site design UI/UX & commercial/forecasting with ecommerce clients;
- Budgeting for KPIs, ROIs for online media, customer acquisition & CPC/CPA/CPR/CPG campaigns;
- Headed up sales & strategies for corporate accounts & agency clients (planning/buying teams);
- Revenue targets of US$ 7 Mill budget with direct reporting to CEO;
- Established commercial relationships within Media agencies, planners, buyers & account directors;
- Clients: HSBC, BMW, Etisalat Telco, Du telco, Cadillac, Emirates Islamic Bank, Dubai RTA;
- Grew ad sales revenue from key agency accounts & source new advertiser verticals;
- Developed integrated solutions products & marketing incl. branded content, mobile & social platforms;
- Full forecasting, P”nL ownership & organizational structuring/hiring.
- Reported directly to CEO, dotted line to GM;
- Managed annual targets totaling US$ 1.5 Mill incl. P’nL ownership;
- Targeted 5 mill+ women in Saudi Arabia, Kuwait, UAE as core e-retail customer base;
- Developed additional revenue streams from strategic partnerships, in e-Commerce, retail, & travel,
fashion, daily deals, beauty products & couponing;
- Managed team of 5 FTEs, including hiring, allocating;
- Developed in-house bidding & affiliate ad network for commercial partners;
- Pioneered PPC, PPA, CPL, PPT revenue models within eCommerce space;
- Worked with logistics, courier, warehouse partners to structure customer delivery, fulfillment process;
- Led development team projects to create ecommerce platforms for portfolio sites;
Regional Sales & Country Manager
- Working directly under CEO & COO;
- Annual revenue targets of US$ 2Mill;
- Developed sales and business strategies across key GCC markets;
- Managing sales teams \[12 FTEs\] across key cities & launching new products / verticals;
- Grew new and existing markets across product verticals for retail clients;
- Provided key emerging market presentations & strategic input in Global Sales Conferences;
- Worked with Emerging/International markets teams to develop growth solutions;
- Developed & launched new products & verticals for market share & revenue growth;
- Accelerated buying & planning for digital media from US$100, 000 to over US$ 28 mill in annual billings;
- Grew digital resources growth from 2 FTEs to over 18 FTEs, PnL ownership;
- Worked directly with GM of Digital within the SMG media group;
- Responsible for all digital operations in Saudi Arabia / Kuwait / Egypt markets;
- Conducted digital readiness workshops/presentations/seminars across all markets;
- Managed business development of Digital Media spending within existing Group portfolio;
- Communication strategies: integrating digital media concepts & executions;
- Managed GCC regional accounts incl. AMEX, SaudiTelCo, Al Marai, VIVA Telco, Rajhi Bank, Nakheel;
- Developed all digital/online media buying, negotiating, planning, strategies & analyses;
- Led digital workshops/seminars/presentations with brand & media teams;
- Directed key digital clients: GM, RedBull, Puma, GSK, Kraft/Mars, Samsung, EmiratesNBD bank;
- Negotiated with key regional and international suppliers for rates/Annual Volume Rebates;
- Worked on Local, Regional, Global pitches for SMG digital;
- Worked closely with publishing, platform, technology & service provider partners regionally, internationally;
- Developed new technologies to regional parameters: EG. mobile, social, video, search.
- Worked and developed $0 accounts into over $1.2 mill p.a. revenue client portfolio;
- Was an integral contributor to new product and solution development, over 15 channels;
- Managed top 2 regional agencies & respective key accounts across network;
- Direct relationships with B2B corporate clients;
- Trained new sales staff: incl product, service knowledge, sales approach & account management;
- Negotiated AVR agreements with regional agencies including annual commitments;
- Responsible for all marketing activities for local stations (Abu Dhabi, Dubai & Sharjah);
- Organized & coordinated marketing events eg. awards evenings, corporate golf events;
- Evaluated all publications for advertising & developing policies for various channels;
- Coordinated, planning & material, familiarization trips, press events & agents presentations;
- Prepared & planned marketing budgets & media spending for Dubai & N. Emirates;
- Organized Qatar Airways representation @ Travel Agents Awards Night; Dubai International Aeronautical & Aviation show; Arabian Travel Market \[ATM\];
One of the highest ranked Business schools in Europe and globally in terms of Strategy.
In Addition to a Bachelors Degree with Majors in Economics, Ind Sociology & Marketing Management. Exchange programme in Honors degree to attend Boston College, MA, USA. Also 2 years of Master's Degree in Economics - M.Econ. 2000-2002