Chief Services Officer
Rayat Brands
Total years of experience :36 years, 4 Months
Strategically define and compose internal policy and action plan to enhance productivity and
performance across business units. Oversee and moderate a portfolio of major accounts, including
Emirate of Makkah Province, Ministry of Finance, The General Authority of Zakat and Tax, Public
Pension Agency, Saudi Commission for Health Specialties, Ministry of Health, National Center For
Diseases Control (NCDC), National Digital Unit, Digital Saudi, Aircraft Accessories & Components
Co., NCB, Elaf Group, Bafarat Industrial Group, Taldeen, BT Group, Erfan Bagedo General Hospital,
Fakeeh Hospital, Ayan Group, Assila / Shangri-la Tower, Alhamrani Universal Company, United
Company for Financial Services (Tasheel) and many more to optimize client satisfaction and
relationship.
• Successfully fostered business development initiatives in targeted business sectors.
• Promoted continuous improvement in existing practices to drive profitability and efficiency.
• Brand strategy development
• Successfully initiated and lead joint venture agreement with a leading international
communication group.
Established, developed, and operated a small and independent business specializing in marketing communications and business development operation. Interfaced with a wide range of stakeholders, partners, and clients to provide strategic planning services. Proactively initiated market studies to identify and explore potential business opportunities in highly-competitive markets.
• Earned recognition as a leader and expert in business development and client relationship management.
• Successfully developed and deployed business transformation strategies for E-Commerce companies and developed new E-Commerce Company.
Assumed full P&L accountability for the development and implementation of business-critical
services and products.
• Championed conformance to corporate philosophy and identity to bolster quality and service
delivery.
• Spearheaded regional expansion initiatives while also commencing robust media operations in
Saudi Arabia.
Steered and guided organizational strategy to align outcomes with specified goals and objectives. Authored corresponding budgets and forecasts with regional and local accounts.
• Spearheaded business development and local expansion initiatives while also commencing a robust communication and media operation in Riyadh, Saudi Arabia.
• Instituted internal procedures geared to improve working practices and enhance operational performance.
Oversee and moderate a portfolio of major accounts, including NCB, SABB, Bank Albilad, Indome, Arla Food, P&G (Fairy, Pantene, Old Spice), BAT, UMA (main GM dealer in KSA), BT Group, Goody, Syriatel, Al Afandi Est., Al Buhairat City, Jotun Paints and many more.
- Aleppo Trade and