Education leader-MEA
Medtronic
Total years of experience :7 years, 7 Months
Medtronic Mediterranean Office - Beirut, Lebanon
Planned and led execution of marketing and educational campaigns to increase brand awareness and profitability.
T&E offerings support the goal of improving patient outcomes.
Provide evidence based products and treatments whose impact can be measures.
Deliver economical value proposition of MITG products in the different therapeutic fields.
Define strategy for and develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow major 5 ME markets (UAE, Leb, Egypt, Kuwait & KSA). Communicate with KOLs, management, internal departments, and international operation dept. to coordinate overall marketing effort in accordance with corporate goals.
Plan and carry out regional market research and analyses. Play integral role in product development activities. Lead and direct forward-thinking marketing team. Prepare and manage $1.8-million marketing budget.
Selected Contributions:
•Implement SESAME in the ME to increase productivity and track results with SF workbooks; improve visit tracking efficiency through a new designed database.
•Regional LMP Executive summary for launch and common products: ClaroSip, AmoSip, pain & gynecology products.
•New horizon for GRT: OTC Dermocosmetics portfolio (Halibut-like & Chosmoderm ‘Dexpanthenol’ generic)
•Establish BD partnerships in the region and find pain / gynecology products to strengthen portfolio.
Roche Consumer Health - Beirut, Lebanon
Oversee all sales and business development functions, including new product rollouts, key account management, customer relationship development, and contract negotiations. Hold local budget responsibilities. Play an integral role in watching KPI’s and product development activities. Direct network communication with distributor sales managers, supply coordinator, regulatory manager and sales reps located throughout Lebanon to ensure marketing activities are aligned with business goals.
Selected Contributions:
•Consistently developed strong, sustainable relationships with key accounts and executive decision makers of top selling 200 pharmacies ‘SAM’.
•Drove up target-market Cal-C-Vita sales to exceed 0.8$-million through designing and launching highly effective consumer marketing plans.
•Exceeded business goal of 52% market share for one product ‘Cal-C-Vita’, propelling overall ex Basel sales growth 37% in 2004.