إيلي فرح

• Conducting market analysis focusing on under-performing areas, price trends, future price movements, and eliminating products with stressed performance.
• Planning and developing accurate marketing strategies to get SKUs noticed by the target audience and build brand awareness in the market.
• Reviewing suppliers performance regularly as per agreed KPI’s such as: on-time deliveries, products quality, cost improvements…) for respective categories
• Presenting business strategies and common goals clearly to Category Managers
• Attending trade shows and networking events such as: SIAL- Paris, Gulfood - UAE and Anuga- Germany and Conducting supplier analysis, evaluating potential suppliers, and managing the overall supplier selection and qualification process.
• Charting out a detailed product to achieve preferred targets of sales volumes and profitability, and enhance brand visibility.
• Evaluating and recommending purchasing and sourcing decision to management..
• Motivating Category Managers to promote products to existing and potential customers through building excellent relationships with wholesalers, Supermarkets, and confectionery stores.
• Increasing overall sales revenues by 55% within a four years period and reducing inventory cost level to minimum, tracking items, ensuring adequate supplies, increasing warehouse productivity using implementing Inventory Management System.

• Lead and motivate a team of 5 Sales executives covering 10 Locations in Bahrain.
• Successfully grew market share from 40% to 70%, delivering exceptional customer service and promoting Orbit packages in Bahrain market.
• Reviewing existing contracts and looking for growth opportunities.
• Retained track of market intelligence with respect to market development, prospects projects,
• Generated new Business both in Face to Face meetings and over the phone and developed and maintained a Database of all contacts.
• Identified prospective clients and contacted them for news Business approach.
• Assisted in the recruitment, training and development of staff.
• Identified the specific needs of Customers and created custom-made solutions.
• Maintained sales volume, product mix, and selling price by keeping up-to-date with supply and demand, changing trends, and competitors’ activities.

• Launched the Arabia Low cost Airlines in the Lebanese Market using Sales calls, Marketing tools, new Market Penetration, sustaining existing Accounts and acquiring new businesses in the Lebanese Market.
• Prepared and delivered presentations to corporates and university groups to improve brand visibility and create brand awareness in the Lebanese Market.
• Carried out market research and analysis of major competitors, conducting a detailed study of the customer behaviour and market analysis to increase brand visibility and point of sales displays.
• Implemented sales and marketing strategies and plans, organized promotional campaigns for specific destinations and launched seasonal campaigns, promoted new offers, placed adverts in the local newspapers, magazines, radios, and alternative media resources.
• Developed yearly Sales budget plans based on detailed forecasts and managed an active sales team to operate effectively within the given targets.
• Successfully expanded new territories and increased the number of Travel Agents from 40 to 90. Developed and maintained good working relationships with travel agents and monitored their performance.
• Acted as an ambassador of the business at all times.

• Administered the Inventory report, IN/OUT report, dead stock report, goods aged report and consumption report,
• Ensured that workplace health and safety requirements are utterly applied.
• Monitored stock control: the self-assured receipt, storage, retrieval and timely delivery of goods; shipment loading & transferring; document and recording data.
• Supervised stocks quality, quantity, cost and the efficiency of movement and storage of goods and coordinated and controlled the order cycle.
• Setup layout & space management; work organization chart, monitoring staff training and revising and setting up warehouse procedures.
• Interacted with the supplier to ensure timely delivery and constantly following up on the status of the orders and negotiated on cost reduction which improved the overall on-time delivery percentage from 83% to 90%.