Elie Menhem

Handling the sales and marketing plans for the company's multinational brands, such as McCain, Frico, Sweet n Low, S.pellegrion, Alpro and many more.Managing suppliers communications and negotiations, settling yearly business plans.Developing the marketing strategy for the company in line with suppliers budgets and visions.Translating forecasts set by suppliers into sales targets and defining the strategy to achieve these targets and to follow the set strategy in a timely manner.Establishing and adjusting selling prices by brand by monitoring costs, competition and supply and demand.Working closely with sales managers to ensure sales goals and targets are achieved.Analyzing marketing campaigns results to ensure an effective ROI on the marketing investments made.Ensuring that overheads, costs and expenses are minimized by controlling all resources effectively.Controlling cash and working capital effectively within limits set by company.Negotiating key accounts annual contracts.Business review with suppliers on quarterly basis.

Brand manager for President brand - Lactalis group.In charge of annual tonnage target.Implementing the marketing calendar set by Lactalis.Carrying out market research and studies pertaining to food products.