Sponsorship & Events Specialist
Emirates
Total years of experience :6 years, 11 Months
Deliver comprehensive global campaigns for renowned global sports brands, including events, activations and multi-channel initiatives in collaboration with internal and external agency partners.
Proactively manage and optimise contractual rights, ensuring all resources are used to their full potential across all markets, resulting in enhanced brand positioning and increased ROI.
Responsible for curating bespoke hospitality experiences for global Emirates partnerships including F&B, merchandise, transport, accommodation, security, entertainment.
Manage hospitality ticket requests and allocation across the Emirates sponsorship portfolio including leadership, local market customers, Media/Press, Influencers
Full ownership of planning and executing 100+ campaigns on schedule, on budget
Cross functional, geographical collaboration with internal and external teams
International logistics manager for North America and EMEA teams (travel, hotels, expenses)
Forecast, estimate and finalise event budgets; manage PO’s
Oversee vendor management activities, contract negotiation and coordinating procurement
Develop effective marketing strategies to increase engagement and ROI
Collect, evaluate, action and present campaign metrics
Successfully manage deliverables for multiple events at one time (5+)
Nominated mentor for all new team members
Extensive use of technologies: GSuite, MS Softwares, Trello, Salesforce, Cvent, Jira, and Marketo
● Curated and produced high impact campaigns with world class talent, VIPS, creators, C+ executives, brands
● Built strong rapport with all clients, creating a frictionless experience for stakeholders and attendees
● Increased attendance of creator workshops by 65% over 3 months with 45% repeat attendance
● Contributed to an improved customer satisfaction rating of 20% over 1.5 months
● Developed and executed multiple promotion streams, including social media and email marketing
● Full forecasting and budget responsibility
● Managed internal and external resources including, AV, catering, security, design, engineering support to
ensure a seamless workflow.
● Tracked event metrics and KPI’s for post event reporting and evaluation