Senior Finance Manager
Jollibee Foods Corporation
Total years of experience :17 years, 1 Months
On Profit Mgt:
Monitoring of cost increases and setting selling price and transfer price to manage gross profit.
Evaluate viability of Marketing investments and promotional activities (discounting).
Monitor and evaluate new product and core product performance as to sales and gross profit.
Interpret monthly sales performance to determine source of growth as to product categories and by region or geography.
Monitor actual financial results (Sales & P&L) versus targets and assist Marketing and Operations in reviewing balance of year initiatives to ensure that targets for the year are still met.
Review key balance sheet and P&L accounts and coordinate adjustments with JWS.
Aligns the demand plan from Marketing and the supply plan form Commissary with the Financial Targets of the organization.
On Fin Strategy, Planning & Operations Finance:
As Finance Head, I am responsible for the Financial Management & Controllership of the regional business unit, coordinating strategies of all district units to sustain the RBU’s role as a growth-driving unit for Jollibee Philippines.
Manages finance for Jollibee Foods Corp.’s Metro South Regional Business Unit which is composed of 172 stores and contributes 20% of Jollibee Philippine’s total revenue.
Responsible for the business unit's sales and profit budget review and implementation; ensures that profit and cash flow targets are achieved year-on-year.
Assist budget owners in comprehension of financial results and conduct budget orientation and training to all stores and departments for a better understanding and awareness of the budget process.
Consolidate, review an recommend budget changes and adjustments to the department heads to help manage cost and revenue budget results.
Provides interim reports, provides business analysis & implications, and recommends alternative courses of action on the RBU’s monthly business performances; projects rolling 3-months sales and profit forecasts for Top Management.
Analyzes factors affecting sales and identifies the sales & cost drivers affecting the financial performance of both company-owned stores and franchise stores.
Key person in the financial strategies and targets of the business units for sustained growth and profitability, and advises the VP Head for RBU Metro South on the strategies for achieving these targets.
Periodically reports the status of the regional businesses to the VP-Finance of Jollibee Philippines.
Develops and updates the rolling 3-year and semester business plans for the RBU. Plans with Operations and Network Development managers in identifying the growth regions for network expansion;
Works with Marketing, Operations, and HR Group Heads in crafting both tactical and strategic activities to support year-on-year target sales and profits;
On Investments:
Evaluates all new stores plans and financial forecasts for RBU, its CAPEX, and investments feasibility.
Evaluates proposals for store buy-outs, sell-off, relocation and/or closure; determines buy-out pricing on franchise stores acquisition or company-owned stores sale.
Reviews reinvestment assumptions for store model upgrades; ensuring that NPV, Payback, and IRR criteria are achieved.
Evaluates effectiveness of marketing initiatives through agreed-upon Return on Marketing Investments (ROMI) indicators.
Reviews the annual CAPEX of the RBU for Corporate Office approval.
On Risk Mgtt:
Directs compliance by all Operations & Support Groups to all government regulatory & other statutory directives; reviews all Marketing & Advertising contracts and tie-ups.
Evaluate the company’s financial and business processes to ensure that sound controls, policies and practices are properly documented, in place and complied with.
Works with the Corporate Tax, and Legal groups for government statutory compliance, and resolution of labor-related concerns of the business unit.
- Execute the day-to-day activities of audit engagements of various clients
- Identify and communicate accounting and auditing matters to senior associates, managers and partners
- Identify performance improvement opportunities
- Interact with clients to help ensure the information flow from the client to the audit team is efficient
- Understand and utilize PWC’s Audit Methodology
A recipient of PRICEWATERHOUSECOOPERS/JOAQUIN CUNANAN & CO. Award for Leadership Leadership Awardee of the College of Accountancy