Senior Manager of Communications and International Affairs
Regional Center for Renewable Energy and Energy Efficiency (RCREEE)
مجموع سنوات الخبرة :25 years, 8 أشهر
Transitioned from a Communications Manager role after just 12 months based on outstanding levels of performance - Pinpointed target markets/stakeholders, improved multilingual content quality and worked extensively on digital presence - Engaged leading market players such as industry experts and representatives from energy, UN, government and inter-governmental enterprises - Successfully implemented a Performance Management System; grew organisation brand recognition KPIs by 300% - Controlled digital presence; upgraded website, e-mail marketing and social media strategies - Lobbied and built strategic relations with Middle East and European partners to expand brand awareness with stakeholders - Managed digital media campaigns, internal teams and external agencies; led digital analytics; monitored performance - Drove forward high-level local and international event; provided messages and content; co-ordinated speakers and logistics - Built and maintained win-win relationships with local and global media; organised PR activity, such as press releases.
Marketing & Communications Manager
Supervised marketing specialists; led all training for engineers and healthcare professionals; sold programmes through direct sales - Accomplished at introducing company digital infrastructures, processes, metrics, policies and interdepartmental relationships - Managed a budget of 0.5m US$ pa; attended annual events in the region; oversaw digital marketing, website, PR and newsletter.
Senior Consultant - Public Engagement Director
Assigned to a government contract as a pivotal member of a global team helping to drive impact to clients - Managed revamp plan for regional site and social media strategy, including corporate brand, government and field experts’ personal brands - Developed marketing content in English and Arabic; co-ordinated copy editors, translators and writers - Headed high level large scale events for senior government officials, media, and experts.
Promoted from Creative Design Manager in 10/2010, leading digital marketing and corporate website teams across EMEA, Asia and North America - Drove forward the product marketing function; analysed visitor trends, behaviours and customer surveys - Planned corporate website feature enhancements, content, creative design work and user experience improvements - Led marketing team and function for industry vertical, planned product launches, and targeted new and existing clients via social media marketing - Managed a corporate wide CRM system revamp from vendor selection to system integration, implementation, and user training - Acted as a gatekeeper to manage corporate and new product branding strategies, providing templates and maintaining consistency - Managed site activity; created marketing collateral; optimised content in English and Arabic.
Established then led Software Development team which included developers, user interface designers and quality system engineers - Ownership of all corporate brand applications and digital presence; determined brand equity focusing on US and Europe verticals - Procured new business, managed projects, negotiated agreements and controlled budgets.
08/2001 - 12/2004 Manager: User Experience GoRedSea.com, Sharm El Sheikh, Egypt
Promoted from Senior Graphic Designer; successfully designed and rolled out an innovative corporate identity and global brand - Recipient of Macromedia Site of the Day award in 2003 from Adobe for a Flash-based map.
08/1999 - 08/2001 Graphic Designer ProSyLab, Cairo, Egypt
08/1998 - 08/1999 Architect ACE Consulting Engineers, Cairo, Egypt
Other Trainings & Certifications: 2011: Management consulting training at The Gallup Organization, USA 1994 2005: Various computer software courses and trainings