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Emad Alhalabi, head of marketing sales

Emad Alhalabi

head of marketing sales·Roca Real Estate & Mass Developments

United Arab Emirates

Bachelor's degree, Business Law

Work experience

Total years of experience: 17 years, 7 months

head of marketing sales

November 2025 - Present

Roca Real Estate & Mass Developments

Dubai, United Arab Emirates

November 2025 - Present

• Lead sales operations for both the development and brokerage divisions.
• Manage and motivate a team of 35 real estate agents.
• Oversee sales of the company’s main development project, currently 85% sold and 40% under construction.
• Develop sales strategies, drive revenue growth, and maintain key client and investor relationships.

Company industry:
Real Estate
Job role:
Sales

Deputy Chief Executive Officer

April 2023 - Present

Capri Realty Real Estate.

Dubai, United Arab Emirates

April 2023 - Present

Managing team of 46 agents
(2 Sales directors, 4 Sales manager and 40 agents)
Off-plan and secondary

Company industry:
Real Estate
Job role:
Sales

Assist Vice President of Sales.

November 2021 - March 2023

Sobha Hartland.

Dubai, United Arab Emirates

November 2021 - March 2023

• Allocate customers on the team according to the skill and language
spoken.
• Work with sales team to improve performance and terminate
unsatisfactory performers.
• Define and communication the businesses KPIs and targets to
junior sales personal on a regular basis.
• Managing all sales efforts.
• Arrangement for Road show and events inside and outside
the country.
• Report on sales activities to the Vice President of Sales.

Company industry:
Real Estate

Director of Sales.

September 2019 - November 2021

Khaled and Jamal Al Ghurair Real Estate.

Dubai, United Arab Emirates

September 2019 - November 2021

• Build a high energy and high-performance sales team across all
target markets.
Damac Properties.
◦ Achieved monthly and yearly target.
◦ Increase value of Sales by giving a good training and supervision.
◦ Managing all sales efforts.
◦ Keep the sales team motivated.
◦ Make a Sales plan & structure for each week.
Follow up the team daily and correct the defects.

. Training the team on how to deal with customers and the
steps of right
Selling.
. Prepare and submit weekly reports to management.

. Allocate customers on the team according to the skill and
language spoken.
. Prepare periodic team meetings to improve performance.

. Evaluate the team periodically to see the progress of the
employee in the professional performance.
. Interview and hire new sales associates.

. Arrangement for Road show and events inside and outside
the country.
. Generate fresh leads from different resources.

. Report on sales activities to the top management.
. Follow up the teams activities on sales force over the working
hours.

. Stimulate the team and urge them to persevere.

Company industry:
Real Estate
Job role:
Sales

Sales Manager.

May 2012 - February 2017

Schoon Properties.

Dubai, United Arab Emirates

May 2012 - February 2017

• Develop company-wide marketing and oversee advertising
placement and budget.

Company industry:
Real Estate
Job role:
Sales

IN HOUSE LAWYER / LEGAL MANAGER.

April 2008 - April 2012

Triplanet Group

Dubai, United Arab Emirates

April 2008 - April 2012

• Headed the Legal Department: contracts, sales and
purchase agreements, negotiations, settlements, public
relations, representation in Government bodies (ministries,
RERA, DLD, Police, Master Developers
Sports City, Immigration)
• Managed the customer relations team: CRM, settlements,
legal matters,
negotiations, contract management
• Provided corporate consultancy and contracts negotiation
for real estate, corporate, M& A, commercial, ADR
• Negotiated and finalized more than 40 settlements.
• Advised and negotiated for Joint Ventures, public Private
Partnerships,
Mergers and Acquisitions
• Managed and supervised a team of 5 legal staff, advisors
and
administrative support

Company industry:
Civil Engineering

IN HOUSE LEGAL ADVISOR

May 2006 - March 2008

Schon Properties

Dubai, United Arab Emirates

May 2006 - March 2008

• Negotiated, finalized and enforced settlements with
Master Developers, creditors, debtors, contractors,
investors, marketing and recruitment agencies,
employees.
• Handled litigation cases: Drafted petitions to be submitted
to the concerned courts via the external attorney whose
only role is only to submit the documents.
• Alternative dispute resolution: headed and supervised the
submission and drafting of claims and defences, liaised
with the outsourced attorney for arbitration under DIAC
and ad hoc
• Drafted Contracts/ Settlement Agreements for Real Estate,
Construction, Client - Developer Relationship, Developer -
Master Developer - Government relationships, commercial
matters, supply chain, relationship with consultants and
contractors
• Verbal and written legal advice

Company industry:
Real Estate
Job role:
Legal

Education

Damascus University

January 2002

January 2002

Bachelor's degree, Business Law

Syria

Skills

Strategic Advice
Expert
Strategic Advice
Expert
Job Analysis
Expert
Job Analysis
Expert
Deal Closing
Expert
Deal Closing
Expert
Team Leadership
Expert
Team Leadership
Expert
Training
Expert
Training
Expert
planning and supervision
Expert
planning and supervision
Expert
Field Training
Expert
Field Training
Expert
Campaign Strategies
Expert
Campaign Strategies
Expert
Team Performance
Expert
Team Performance
Expert
Target Oriented
Expert
Target Oriented
Expert
Marketing ROI
Expert
Marketing ROI
Expert

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Training
Certified Training for Real Estate Brokers
The Dubai Real Estate Institute
Nov 2015
Show credentials