Key Account Executive
UNILEVER PLC
Total years of experience :15 years, 11 Months
• Employed in UNILEVER PLC (Principle), one of the largest FMCG suppliers in the world.
• Working as KEY Account Executive in CBD (Customer Business Development),
o June 2013 - October 2013 - Key Account Executive for Abu Dhabi Co-Op (Modern Trade Division)
o November 2013 - June 2014 - Key Account Executive for Carrefour Abu Dhabi (Modern Trade Division)
• Primary Job Responsibilities include but are not limited to; 1) Building strong and key & long term relationships with key figures within the customer’s organization to ensure mutually beneficial performance and long term growth and success. 2) Drafting and proposing growth strategies most relevant and beneficial to the customer as well as to Unilever (WIN - WIN Strategies) 3) Understanding customer needs well and accordingly formulating the best mix of products, promotions and in-store activities to ensure long term growth and profitability. 4) Ensuring the growth of categories and products that have a significant impact on the profitability on the business. 5) Running in store activations, rental of displays in key locations at store level and the most aggressive promotions to collectively grow the business. 5) Identifying the opportunities in categories that are growing at a slower pace than the others and devising strategies to turn around the category and emerge as market leaders in those key categories. 6) Possessing key understanding of the shopper base and consumer needs within each retailer to effectively develop and implement the most feasible and relevant plans. 7) Ensuring New Product Launches have the most optimum coverage by ensuring availability of all NEW SKUs on shelf and accurate and timely deployment of all related activations. 8) Regularly conducting performance and business reviews with customers to monitor growth and profitability and accordingly generate new and innovative ideas to drive them further. 9) Ensuring optimum use of budgets and management of finances to ensure optimal spending and no over dues on customer payments. 10) Working towards growing shares of 100 percent of the business.
TRANSMED INC.
• Employed in Transmed Inc, sole distributor of P&G products in the UAE region and one of the largest FMCG Suppliers in the UAE, since January 2012.
• Worked as an Account Executive in CBD (Customer Business Development), handling all the supermarkets in Abu Dhabi (Modern Trade)
• Handling the Supermarket Channel in Abu Dhabi, specifically the Non-Food Portfolio (beauty & base).
• Current Responsibilities include, building customer relationships and trust, managing customer accounts efficiently, visiting the stores everyday and conducting store checks to eliminate any OOS, ensuring ordering and timely delivery of all SKUs, constant merchandising and support, ensuring optimum shelf space, maximum visibility, availability and distribution. Managing the customer’s financials, preparing monthly and annual agreements, budgeting in-store investments, ensuring optimum Return on Investment (ROI), preparing accurate forecasts, planning and implementing professional negotiations, identifying and highlighting opportunities. Preparing reports and scorecards to constantly update the customer on their performance and growth indices, preparing and implementing plans to ensure constant growth, Aligning subordinates with goals and objectives. LISTING of all new SKUs with the customers and developing plans to ensure a successful launch in the market. Ensuring completion of several small objectives, which eventually lead to the achievement of the TARGET. Preparing and delivering PRESENTATIONS to customers as well as managers, colleagues and subordinates.
• Ensuring ZERO short payments every month and making certain that the checks/payments are collected on time to prevent blocking of customer accounts. Furthermore, ensuring that accurate and relevant details are provided with each check/payment collection.
• Preparing and providing the customer with the credit notes for the amount that he/she is eligible for, or has been agreed upon.
• Achieved double digit growth for the supermarket channel in Abu Dhabi during my tenure as an account executive for the non food portfolio. Achieved and superseded all monthly targets as well as the yearly target. Furthermore, achieved 100% execution of all monthly initiatives and displays for 6 months in a row.
Worked as a ticket sales supervisor, registration manager, event executive, etc in various events for VIBES. The events include:
1. World Furture Energy Summit - 2010
2. Formula 1 - 2009
3. FIFA Club World Cup - 2010
4. Tiesto Concert - 2011
5. Eric Clapton Concert - 2011
6. 30 Seconds to Mars Concert - 2011, etc.
University of Wollongong in Dubai • Completed BBA (Bachelor's in Business Administration) undergraduate program (Electives in Marketing) • Graduated in December 2011 • On a scholarship for sustained academic excellence, Weighted Average Mark- 84% (Runner up to the Top Graduate) • Youngest Graduate (with distinction) in the University of Wollongong in Dubai (Aged 19
Sherwood Academy (Abu Dhabi) : • Completed IGCSE (International General Certificate of Secondary Education) “O – Levels” in seven Subjects. The final grades were as follows: 6 “A*” (A Stars) and 1 “A” . Subject Undertaken: 1) Maths - A+ 2) Physics - A+ 3) English - A+ 4)Chemistry - A+ 5) Business - A+ 6) Economics - A+ 7) Urdu - A