Marketing Consultant
Confidential
Total des années d'expérience :15 years, 0 Mois
Work with the team, clients and partners to develop and implement integrated
marketing plans for small and medium enterprises with concentrating in food,
FMCG, hospitality and entertainment sectors.
• Manage all aspects of the marketing campaign, including marketing strategy,
creative development and back end results analysis.
• Maintain day to day client contact providing excellent client service.
Responsible for research and follow-up on all client requests and issues,
conducting conference calls and in-person meetings.
• Maintained ongoing relationships with a client base of government and
semi-government organizations to understand their marketing needs and
provide solutions. My clients included SABIC, Ministry of Environment Water
& Agriculture, Social Development Bank, Colleges of Excellence and others.
• Developed new business through prospecting, telemarketing and
networking.
• Project management of marketing initiatives including developing and
tracking schedule and budget to meet goals, implementing quality control
reviews, and delivering nal product.
• Created marketing strategies, themes, and messaging consistent with
BRIDGESTONE brand.
• Analyzed clients and opportunities to target marketing on areas that will
realize best ROI.
• Assisted Marketing Manager in development and monitoring of marketing
budget.
• Supervise staff, vendor partners, multi-million Saudi Riyals budget and
programs for campaigns, social media, tradeshows and promotional activities
• In collaboration with many outside advertising agencies including BBDO,
Leo Burnett, Dintsu, Living room and others, assisted on the creation,
development, and implementation of 10+ marketing campaigns.
• Led the launch of 6 new products in Saudi Market.
Coordinated promotional activities for a marketing department.
• Managed all aspects of retail advertising, aimed at driving traf c, for 19 centers.
• Analyzed all media plans for all aspects of Advertising.
• Designed promotional programs for the company to enhance sales and
increase end user visibility.
• Purchased advertising space in various publications and allocated space to the
various products to be promoted.
• Maintained accurate records as to promotions dates, costs and results.
Excellent grade ( 84%)