product manager marketing
M. H. Alshaya Company
Total des années d'expérience :15 years, 1 Mois
As a Digital Product Owner, I specialize in enhancing conversion rates and improving customer experiences across 17 brands spanning MENA with approximately 140 web/apps. My focus is on findability tools (on-site search, browsing, filtering), personalization, and recommendation systems within ecommerce. I collaborate directly with tool vendors to customize solutions according to brand requirements and guidelines, while also consulting on merchandising guidelines. My role involves strategizing and implementing customer experience initiatives to optimize user journeys and drive business growth.
17 Multiregional Brands (MENA)
Develop and maintain search reporting; monitor and improve search metrics.
Analyze nil search results and conversion rate.
Coordinate with online brand teams and development team to establish the best practices to optimize the onsite search accuracy and relevancy.
• Develop a dedicated e-commerce strategy to meet a company’s sales objectives.
• Manage and coordinate sales operations for the site with full responsibility for content updates, tag line selection, etc.
• Administrate and supervise the web merchandising team to accomplish the company target.
• Develop strategies to make recommendations for the best investment tactics for each department.
• Provide support for strategy development and sales performances.
• Decide to make technical changes to the site to optimize sales conversions.
• Decide web marketing channels to use - organic SEO, paid SEA, social networks, displays, partnerships, affiliates or email marketing - to increase website activity.
• Implement a full plan to meet customers' expectations by recommending changes to products or services and websites
• Assist in developing & implementing of the E-Commerce policies and procedures to ensure that all relevant procedural requirements are fulfilled in line with the requirements while maintaining high level of efficiency in achieving objectives.
• Executing of all web, SEO/SEM, marketing database, email, social media and display advertising campaigns to achieve greater market awareness and customer engagement.
• Monitor and proactively analyse the progress of implemented digital marketing strategies, customer engagement activities and campaign performance to determine whether set strategies are efficient for achieving the required targets of online traffic.
• Review result of the split testing conducted to monitor the efficiency of cost spent on digital marketing activities as well as monitor the performance of all digital marketing campaigns in place
• Ensure all graphical alignment of E-Commerce system and ensure that all designs are in-line with set specifications and its respective brands and recommend site maintenance based on results.
• Provide inputs in the development of overall product road-map for the E-commerce in-line with corporate goals & objectives.
• Maintain logistics activities of E-Commerce such as delivery management, performance of order fulfilment, inventory management and follow-up on the timely packing and shipping of orders in a safe manner from warehouse to the customers.
• Maintain the supply chain flow for out-bound e-commerce merchandise from fulfilment centres by monitoring and measuring supplier and carrier performance, internal customer performance, and load assignments.
• Implement CRM strategy, gaining consumer insight through in-depth consumer data analysis and interpretation, resulting in segmentation and targeted communications to drive consumer engagement and long term brand loyalty.
• Monitor and proactively analyse the progress of implemented digital marketing strategies, customer engagement activities and campaign performance to determine whether set strategies are efficient for achieving the required targets of online traffic.
• Review result of the split testing conducted to monitor the efficiency of cost spent on digital marketing activities as well as monitor the performance of all digital marketing campaigns in place
• Ensure all graphical alignment of E-Commerce system and ensure that all designs are in-line with set specifications and its respective brands and recommend site maintenance based on results.
• Provide inputs in the development of overall product road-map for the E-commerce in-line with corporate goals & objectives.
• Maintain logistics activities of E-Commerce such as delivery management, performance of order fulfilment, inventory management and follow-up on the timely packing and shipping of orders in a safe manner from warehouse to the customers.
• Maintain the supply chain flow for out-bound e-commerce merchandise from fulfilment centres by monitoring and measuring supplier and carrier performance, internal customer performance, and load assignments.
• Implement CRM strategy, gaining consumer insight through in-depth consumer data analysis and interpretation, resulting in segmentation and targeted communications to drive consumer engagement and long term brand loyalty.
• Marketing for a new and different product.
• Managing the team-work
• Choosing places for advertising and sale in general.
• Merchandising the Booths in exhibitions and planning for all Stores.
• Collecting data from clients for the preferred material of products.
• Planning for the market campaigns.
• Assigning teamwork Environment.
• Display and designing displays, stands, and panels for exhibitions, conferences, and other events. They also produce point-of-sale displays, which are installed in hundreds of retail outlets.
• Create a window and in-store displays of goods for retail shops and department stores.
that was my first step started as sales associate then fast growing up so i knew and did everything almost there like :
• Helping others to choose.
• Making link with everyone you see.
• Expecting the customer needs and behavior.
• Convincing customers to buy.
• Visualizing and coordinating stock and the entire store.
• Making window and store decoration.
• Assessing stuff times.
Major of Learning and training at public humanity connection and behaviour skills.