Emad Sulaimani

Distributed 600+ Display Units ▪ Executed Incentive Programme ▪ Expanded Product / Service Offerings
Propelled revenue growth by managing sales / marketing initiatives, fostering productive customer relationships, and
negotiating / securing contracts. Led and motivated the sales and merchandiser team to achieve business goals and set KPIs.
Delivered leadership to execute channel sales strategies, manage / retain critical accounts, and expand product / service
offerings focused on elevating profitability and driving business success.
▪ Ensured the distribution of 600+ display units, which improved brand visibility in stores.
▪ Designed / implemented "Frontline Incentive Scheme, " a tailored incentive programme for key account customers.

Implemented 10 Marketing Campaigns Annually ▪ Led Advertising Unit Restructuring ▪ Executed Consumer Loyalty Programme
Led successful marketing campaigns within time and budget while coordinating with teams. Set targets and KPIs to boost
campaign performance. Managed team of 7-10 members and built relationships with third-party agencies to ensure
seamless execution of marketing campaigns. Drove stakeholder satisfaction by providing updates regarding campaign KPIs.
▪ Achieved campaign goals (lead generation, conversion rates, revenue) by devising effective marketing strategies.
▪ Planned and implemented over ten marketing campaigns within a year, achieving advertising objectives.
▪ Maximised customer engagement by implementing the consumer loyalty programme (Faida Loyalty programme).
▪ Played a lead role in restructuring and optimising advertising units for the invested company by steering a project.
▪ Accomplished significant budget savings and redirected saved funds towards new investments.
▪ Facilitated informed decision-making by enhancing the quality of campaign performance reporting.

Designed 400 Display Units ▪ Developed Promotional Material ▪ Drove Customer Loyalty Goals
Drove brand visibility and elevated market share by leading marketing campaigns in collaboration with third-party agencies.
Enhanced brand reputation and grew sales by formulating marketing strategies. Ensured a unified brand messaging across
all marketing channels and touchpoints by steering campaigns and developing highly engaging content.
▪ Led the design and implementation of 400 display units while collaborating with external manufacturers on
specifications and managing project budgets.
▪ Contributed to brainstorming new promotional ideas and developing sales incentive programmes for the sales team.
▪ Developed effective promotional material known as "Emad’s Hologram, " widely recognised and attributed to my
name for exceptional reception and impact.
▪ Realised repeat purchase and customer loyalty growth through a comprehensive sales data analysis, market
trends, and consumer behaviour.
▪ Improved brand presence through sponsorships, event execution, and community engagements.
▪ Converted leads generated through direct marketing into sales; achieved sales growth attributed to strategic
distribution of promotional materials.

Directed New product Line Launch ▪ Secured 2nd Position in Internal Marketing Team Competition
Led a merchandiser and sales team to promote and sell products / services to retailers and wholesalers while executing
marketing strategies. Optimised product placement, conducted market research, and built sales team coordination to
achieve revenue targets. Created and executed trade marketing strategies to enhance product visibility, foster brand loyalty,
and drive sales growth within targeted markets. Nurtured relationships with retailers, wholesalers, and distributors to
advance business objectives. Contributed to developing high-impact campaigns to attract a targeted audience and generate
qualified leads.
▪ Selected to lead the sales team for the launch of a new product line in Saudi Arabia while overseeing operations
in the western and southern regions with a focus on driving successful market penetration and revenue growth.
▪ Secured second place in an internal marketing team competition by consistently bringing in new customers.
▪ Negotiated terms with trade partners to finalise mutually beneficial contracts.
▪ Raised awareness of sales staff and partners on product features and market insights by providing training.
▪ Implemented brand campaigns to drive brand recognition and influence targeted consumer segments.
▪ Drove improvements to the products and services by incorporating insights based on the analysis of market trends.

• Boosted branch productivity by managing staf conflicts, conducting evaluations, coaching employees on company procedures. Safeguarded company assets through strategic risk management strategies. Mo tivated employees with positive techniques to involve them in business processes. Ensured friendly and professional customer interactions. Collected and analyzed customer feedback to enhance operations. Managed a team of 7 staf members. Authored reports outlining branch activities.

• Skilled in strategic communication, press releases, event coordination, and crisis management. Proven ability to maintain a positive organizational image through efective media relations. Strong interpersonal and communication skills.

• Collaborated with product development teams to improve products using customer data. Increased brand awareness among target customer demographics through social, print, and email campaigns. Crafted copy that adhered to corporate and legal guidelines.