Marketing and Communications Manager
Cool Inc
Total des années d'expérience :10 years, 2 Mois
Develop and implement comprehensive marketing plans and annual calendars for 24 high-end restaurants, focusing on fine dining and upscale experiences.
- Establish critical paths for each marketing plan, involving all relevant parties to maximize efficiency and streamline execution.
- Collaborate closely with the PR team to execute all aspects of vertical marketing activities.
- Create engaging campaigns targeted towards our specific audience with the objective of growing
our database and increasing sales.
- Ensure all campaigns/activities adheres to Cool Inc’s brand guidelines.
- Lead and managed 20 F&B brand collaterals through building a detailed and accurate collateral
tracker to achieve timely opening of our restaurants with elements that represent each brand’s
requirements.
- Managed the development and implementation of photography guidelines, overseeing brand
alignment, photography direction in diverse settings, and the management of essential elements
and props during photo sessions.
- Established and maintained oversight of our marketing department's initiatives, creating a
comprehensive marketing report to track Digital and PR expenditures and performance results through conducting in-depth campaign analysis and consistently comparing our spendings to ROIs.
- Took charge of the "delivery" project for our restaurants, encompassing contract and commission rates negotiation, in-app free marketing promotions, operational onboarding, and ongoing guidance to ensure the delivery operations achieved stability.
- Collaborate closely with restaurant General Managers to conceptualize seasonal offerings that resonate with our specific target audience.
- Currently instituting a Standard Operating Procedure (SOP) to streamline our department's workflow, including creating flowcharts for each marketing activity/channel to optimize our work processes.
- Always aiming to effectively manage the workload of our Creative team, to create an environment that accommodates the needs of both team members and project owners.
- Established a Purchase Requisition and Purchase Order Marketing tracker to manage department’s budget and enhance projects flow.
- Manage our corporate’s communications, including Cool Inc's newsletter, by creating a newsletter strategy. This strategy covers target audience analysis, content strategy development, statistical analysis of newsletter performance, and historical data assessment for precise targeting, compelling copywriting, and continuous improvement.
- Plan and execute marketing and communications strategies for 8 business pillars.
- Oversee and manage General Entertainment Authority’s 20 initiatives marketing
for 2021 and 2022.
- Create and manage client’s campaigns, communications and PR strategies and
ensure that all is in compliance with their brand image, regulations and policies,
specifically for government entities.
- Develop marketing and brands strategies for retail and long term entertainment
projects and manage all execution aspects.
- Lay out communications and PR strategies for Hwadi through different channels.
- Plan and supervise media buying campaigns (internally and B2B).
- Manage and refine social media presence.
- Budgeting of the marketing’s annual plan, studying and defining SMART marketing
objectives and outlook while setting specific KPI’s for measurement.
- Manage the day to day activities of all marketing departments.
- Project management of software, app and web development.
Increased profit by 43% in 2020 “budgeted”
Increased profit by 50% in 2019
Continuance management of pricing and market penetration strategies.
Enhanced customer experience.
Decreased expenses by 35% and it’s being updated regularly.
Management of marketing campaigns and PR communication plans.
Defining goals and KPI’s for KAF & my team.
Assessing a new brand communications programs and recommend innovation opportunities.
Developed and managed logistics plans and marketing campaigns of two companies under SRACO’s umbrella, a leisure and travel company along with a manpower services company.
Effectively drove brand awareness of both brands.
Increased sales by 20% on manpower supply within only 8 months of joining by creative ad concepts.
Lead an in house & an outsource marketing team of 28 persons.
Supervised the process of developing two websites and led a team on creating a new app for GTS.
Contributed in creating illustrators for both brands.
Developed concepts with viral potential.
Continuously monitored the process and development of each marketing campaign to ensure its success and arowth.
Develope online marketing campaigns, successfully created an outstanding results in engagement and traffic to social media pages.
Developed social media and digital marketing plan for each customer's business with a follow up 24\7 to insure complete success of each plan, provided an analytic statics of each digital marketing campaign with a monthly report to gain every client's ultimate satisfaction.