Marketing Manager
Tecnogroup
Total years of experience :22 years, 2 Months
Planning and executing all marketing campaigns, Events and Exhibitions.
• Implementing strategy and Coordinating with the sales team, product management, and customer support ensuring all teams deliver the right message.
• Collaborate with media organizations, advertising agencies and Digital marketing agencies.
• Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
• Led market research efforts to uncover the viability of current and existing products.
- Managed and maintained the accuracy of the donors’ database.
- Introduced the fundraising concept to children in 10 international schools in Egypt through creating charity events like Garage sales, car wash, bake sales, ………….
- Planned and executed VIP Receptions, workshops and scientific events.
- Assisted researchers getting the needed information
- Planned and executed sales strategy for the market that ensures attainment of company sales goals and profitability.
- Manage account relationships, contract negations, sales, pricing, billing, and logistics.
- Lead planning, strategy, proposal process, and bid preparation.
- Recruited, tested, and hired Account Executives to build new team. Added a new position "Sales Helper” to facilitate communication.
- Managed, Trained and Coached Sales team to optimize the performance and achieves goals.
- Reallocated the Marketing budget to increase Customer retention.
- Collaborated with cross-functional teams to improve customer service experience
- Planned and carry out marketing activities to agreed budgets, sales volumes, values, product mix and timescales.
- Developed ideas and created offers.
- Executed well-designed integrated marketing strategies
- Managed all aspects of account management relationships
- Carried out market research, competitor and customer surveys
- Manage relationships with Doctors to reach base business sales growth goals
- Responsible for accounts (private clinics and Hospitals) development, cold calling, providing needed medical information.
- Managed accounts relationships, contract, sales, pricing, billing, and logistics
- Perform market research on competitive landscape and industry trends
- Best achiever for 3 consecutive years in GNP.
- Launched more than 20 new products by creating events and workshops
o Consumer Behavior. o Principles of Marketing. o Business Economics. o Business Communication. o Strategic Marketing. o Marketing Research. o Integrated Marketing Communication. o Int’l Marketing & Export Management. o Direct Management. o Strategic Customer Service. o Managing People. o Business Simulation.