ايمان حنورة

• Drove seasonal buying and in-store assortment plans across 130+ GCC stores,
tailored to regional clusters.
• Actively contributed to consumer insights and in-season adjustments.

• Generated purchase orders and maintained accurate records of all procurement transactions.
• Negotiated and finalized purchase orders with suppliers, ensuring best quality, price and delivery terms.
• Evaluated existing processes for procurement activities, identified opportunities for improvement and implemented changes
accordingly.
• Performed cost analysis to determine most cost-effective solutions for purchasing needs.
• Monitored deliveries from suppliers against agreed upon timelines while also managing expectations of internal customers.
• Analyzed vendor performance metrics to assess current supplier base and identify areas for improvement.
• Developed strong relationships with vendors to ensure timely completion of projects within budget.
• Managed day-to-day operations of the companys inventory system in order to maintain accurate records of stock levels.
• Collaborated with vendors to obtain and develop desired products.
• Monitored and analyzed sales records, trends and economic conditions to anticipate consumer buying patterns, company sales,
and needed inventory.

• Managed budgets for advertising campaigns while ensuring efficient use of resources.
• Managed relationships with external partners and vendors to ensure successful execution of marketing initiatives.
• Analyzed competitive activity within marketplace to identify opportunities for new or improved product offerings.
• Implemented best practices related to brand management across multiple departments within the organization.
• Created and drove alignment to brand and category strategic and annual operating plans.
• Managed budgets and allocated resources efficiently to achieve brand objectives.
• Developed and executed brand strategies to enhance market presence and drive growth.
• Analyzed performance metrics to measure effectiveness of branding initiatives.

• Owned end-to-end assortment planning and buy strategy across GCC markets, driving seasonal lifecycle management for \[4\]
product categories while achieving revenue targets of $\[18M\] and maintaining \[55-60\] % margin targets.
• Negotiated high-volume supplier contracts across India and China, securing \[30\] % cost reductions and improving payment
terms by \[70-90\] days, resulting in enhanced gross margins and cash flow optimization.
• Ensured \[80\] % on-time delivery rate through proactive vendor relationship management, capacity planning, and development
of alternative sourcing networks to mitigate supply chain risks.
• Implemented data-driven KPIs tracking sell-through rates, stock turn, markdown percentage, and GMROI, resulting in
improvement in inventory efficiency and \[2\] weeks speed-to-market.
• Utilized WMS/ERP systems to monitor real-time inventory accuracy, stock availability, and SKU performance, optimizing open-to
buy decisions and minimizing stockouts across retail and e-commerce channels.

• Synchronized offline and online retail strategies with focus on brand identity,
assortment relevance, and market performance.

• Drove brand growth for Converse across footwear and accessories, executing seasonal go-to-market strategies that delivered
45% of YoY revenue growth and expanded market presence across 22+ retail and digital touchpoints.
• Pioneered omnichannel expansion, launching Converse on Noon, Amazon MENA, and key regional marketplaces, generating
$2.3M in first two quarters digital revenue and establishing the brands e-commerce foundation in Egypt.
• Owned end-to-end product lifecycle management include demand forecasting, pricing strategy, assorting architecture, and
launch calendars while driving 82% average sell-through rate through data-driven inventory optimization and strategic
markdown management.
• Led commercial expansion strategy across multi-brand portfolio (Converse, Daniel Hechter, Ozone, Outdoor Research, private
label), negotiating new retail partnerships and expanding distribution network by 15 new stores while maintaining brand
positioning and margin integrity.
• Orchestrated cross-functional alignment with Converse global category teams, regional supply chain operations, brand
marketing, visual merchandising, and marketplace partners to ensure brand consistency, operational excellence, and seamless
customer experience across all channels.
• Implemented performance tracking frameworks monitoring SKU-level profitability, stock turn velocity, GMROI, basket size, and
channel contribution, enabling real-time decision-making that improved inventory efficiency by 40% and reduced aged stock by
60%.

• Managed budgets and allocated resources efficiently to achieve brand objectives.
• Coordinated with cross-functional teams to ensure brand consistency across all channels.
• Managed relationships with external partners and vendors to ensure successful execution of marketing initiatives.
• Engaged with customers to provide feedback and insights into their experiences with the brand.
• Developed market-specific merchandising and promotional strategies to expand market share.
• Coordinated or participated in promotional activities or trade shows to market products or services.
• Developed pricing strategies.

• legalizing the Private own Brands in Egypt.
• registering Supply Chain network of Vendors who have factories to launch products plans with.
• Generated purchase orders and maintained accurate records of all procurement transactions.
• Negotiated and finalized purchase orders with suppliers, ensuring best quality, price and delivery terms.
• Evaluated existing processes for procurement activities, identified opportunities for improvement and implemented changes
accordingly.
• Performed cost analysis to determine most cost-effective solutions for purchasing needs.
• Monitored deliveries from suppliers against agreed upon timelines while also managing expectations of internal customers.
• Analyzed vendor performance metrics to assess current supplier base and identify areas for improvement.
• Identified alternative sources of supply when necessary due to shortages or delayed delivery times.
• Developed strong relationships with vendors to ensure timely completion of projects within budget.
• Managed day-to-day operations of the companys inventory system in order to maintain accurate records of stock levels.
• Kept inventory levels within safety stock and target quantity levels.
• Researched new products available from different vendors and recommended purchases based on cost savings potential.
• Authorized payment of invoices and return of merchandise.

• Built private label strategy from zero, managing full-cycle buying across
womens, mens, and kidswear.

• Identified areas of improvement within existing processes related to buying operations.
• Planned seasonal buying trips abroad in order to source unique pieces for the stores.
• Inspected merchandise prior to receiving shipments from suppliers.
• Managing most strategic Accounts in Business Defacto Brand with 70 % of fashion Business in whole fashion Department at that
time.
• Dealing with more than 120 Business Accounts and planning them on Cluster Level.
• Used forecasting techniques such as trend analysis and historical data review when making purchasing decisions.
• Collaborated with marketing team to plan promotional campaigns that would increase sales of seasonal items.
• Negotiated with vendors on pricing, terms, delivery schedules and product specifications.
• Analyzed sales data to determine optimal stock levels and product mixes for each store location.
• Analyzed competitors pricing strategies in order to ensure competitive prices while maximizing margins.

• Promoted to Private Label Strategy Lead after delivering exceptional margin performance and revenue growth as Senior Buyer
during Noons Egypt market launch phase, recognized for successfully managing key strategic accounts (DeFacto, Decathlon,
Jennifer, Celio).
• DeFacto at launch phase did 75% of total fashion business volume.
• Served as strategic lead during critical market entry phase, managing high-stakes brand partnerships essential to Noon Egypts
launch success, negotiating exclusive terms with DeFacto (largest fashion partner contributing 75% of category GMV), in
addition to 45+ fashion brands accounts while establishing marketplace credibility and selection depth.
• Built and scaled proprietary brand portfolio from ground up, trademarking and launching three in-house fashion brands with full
IP protection, capturing 30% of total category volume within Q1 and establishing Noons owned-brand presence as a profitable
growth engine alongside strategic branded partnership.
• Owned complete P&L and product lifecycle for private-label operations including open-to-buy planning, inventory turnover
optimization, pricing frameworks, margin management, and stock KPIs, achieving 85% gross margin while maintaining portfolio
balance.
• Negotiated high-impact supplier agreements securing EOS/off-season deals with the highest rebate rates in the division (18-22%
average), managing vendor relationships across Egypt to support both strategic brand partnerships and private-label
manufacturing.
• Developed exclusive assortment strategies including SMU collections for Black Friday, Ramadan, White Friday, and seasonal
peaks, delivering record 89% sell-through rates across both strategic brand accounts and private-label collections during critical
launch-phase retail moments.
• Expanded category breadth beyond anchor partnerships, onboarding 70+ additional international fashion brands to diversify
portfolio risk, enhance customer choice, and reduce dependency on initial launch partners while maintaining category margin
targets and GMV growth trajectory.
• Executed data-driven commercial strategies using SQL and advanced analytics to monitor conversion rates, inventory velocity,
sell-through percentage, account-level performance, competitive positioning, and customer cohort behavior, enabling agile
decision-making that improved stock efficiency by 40%.
• Directed cross-functional collaboration with strategic brand partners, design teams, sourcing operations, merchandising,
marketing, supply chain, and marketplace operations to ensure seamless execution from launch planning and product
development through go-to-market and customer delivery.
• Managed end-to-end category development for womens wear including strategic sourcing, vendor negotiations, pricing
architecture, and product selection to strengthen brand positioning and drive category profitability across retail channels.
• Developed seasonal assortment strategies aligned with market trends and customer preferences, curating product mix across
apparel categories (tops, bottoms, dresses, outerwear) to optimize breadth and depth while maintaining competitive price
points.
• Negotiated supplier partnerships across regional and international manufacturing bases, securing favorable terms on MOQs,
payment conditions, and delivery timelines while ensuring quality standards and cost efficiency.
• Executed pricing strategies balancing competitive positioning, margin targets, and perceived value, implementing promotional
calendars and markdown optimization to maximize sell-through and inventory turnover.
• Analyzed category performance metrics including sales trends, inventory levels, sell-through rates, and customer feedback to.

• Defined pricing and margin strategies and delivered accurate buying forecasts for category launches.
• Managed end-to-end buying for Womens Wear, Bags, Accessories, and Footwear across Egypt, Turkey, and China sourcing
markets.
• Negotiated with local and international suppliers to achieve target margins and cost efficiencies.
• Analyzed sales, stock, and demand forecasts to optimize assortment and buying decisions.
• Led product knowledge training and aligned floor sales teams to drive sell-through and brand consistency.
• Defined pricing, margin strategy, and buying forecasts for Womens Wear, Bags, Accessories, and Footwear.
• Managed end-to-end buying and sourcing across Egypt, Turkey, and China.
• Negotiated shelf space, in-store visibility, and partnerships with suppliers and brands to maximize sales performance.

• Developed effective partnerships with international vendors by leveraging excellent communication skills.
• Evaluated vendor performance based on factors such as quality control, timely delivery, customer service.
• Created detailed purchase orders and tracked inventory levels.
• Negotiated with vendors on pricing, terms, delivery schedules and product specifications.
• Developed strong understanding of the fashion retail industry and current trends to inform purchasing decisions.
• Collaborated with marketing team to plan promotional campaigns that would increase sales of seasonal items.
• Implemented innovative merchandising techniques designed to improve customer experience at stores.
• Identified areas of improvement within existing processes related to buying operations.
• Analyzed competitors pricing strategies in order to ensure competitive prices while maximizing margins.
• Utilized various software programs such as Excel and SAP in order to manage financial records related to purchases.
• Used forecasting techniques such as trend analysis and historical data review when making purchasing decisions.
• Maintained relationships with key vendors in order to secure exclusive deals or early access to new collections.

• Managed Banana Republic global account as primary liaison between GAP Inc. headquarters and manufacturing operations,
overseeing production timelines, costing, compliance (COVC, social audits, ASTM/AATCC standards), and quality assurance
across seasonal collections for North American distribution.
• Coordinated end-to-end production lifecycle including critical path planning, sample approvals, bulk production oversight, and
shipment execution, achieving 98%+ on-time delivery and quality acceptance rates across mens and womens apparel
categories to NYC - China & Taiwan.

• Committed to delivering excellent customer service while working in a fast-paced environment.
• Met deadlines while maintaining high-quality deliverables.
• Collaborated with departmental leaders to establish organizational goals, strategic plans and objectives.
• Troubleshot minor problems and reported larger technical issues.
• Developed departmental objectives, budgets, policies, procedures, and strategies.
• Working Closely with Planning Team to check the Capacity of the manufacturing lines to reach best utilization.

• Developed seasonal collections for global sports brands (Nike, Under Armor, Umbro) from initial concept through sampling and
production approval, managing technical specifications, fabric development, construction methods, and brand standard
compliance across knitwear and kids wear categories.
• Negotiated production costs and supplier agreements including fabric sourcing, trims procurement, and unit pricing across
regional manufacturing partners, optimizing cost structures while maintaining quality requirements and delivery timelines for
international brand accounts.
• Coordinated cross-functional execution aligning design direction, technical development, sourcing operations, and production
planning to ensure on-time sample submissions, fit approvals, and bulk production readiness in accordance with Nike, Under
Armor, and Umbro brand standards.
• Managed also many accounts like United Colors of Benetton, Macys, childhood US, Junior Egypt.

• Collaborated with designers, buyers, and other staff members to ensure product quality and selection im many brands United
Color of Benetton, Macys, JC Penny, LC Waikiki.
• Generated reports summarizing sales data and customer feedback regarding merchandise lines.
• Monitored industry trends and identified opportunities for expanding product offerings.
• Developed and implemented strategies to increase sales of apparel products.
• Allocated resources strategically to meet project goals and optimize team productivity.
• Facilitated communication between team members and stakeholders throughout Product lifecycle.
• Planned and budgets according to Buyers requirements & Business Needs.
• Track Fabric Stock levels on Material Bases and make sure all buyers and development Unit aware of Target Consumptions on
Product CAT Level.
• Evaluated and selected providers of Fabrics & Dyeing or Finishing Services according to Business requirements.
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• Supported product development process for kids wear collections including fabric planning, sourcing coordination, sample
tracking, and technical specification documentation to ensure alignment with design intent and cost targets.
• Coordinated fabric sourcing and planning across seasonal collections, managing fabric Swatches, lab dips, strike-offs, and bulk
approvals while maintaining detailed tracking systems for lead times, minimums, and pricing.
• Assisted in sample development and fit sessions, communicating technical feedback between design, pattern making, and
production teams to resolve construction issues and ensure quality standards for childrenswear categories.
• Maintained product databases and tracking systems using Excel to monitor sample status, fabric availability, costing sheets, and
critical path timelines, supporting seamless workflow from concept through production handoff.

• Developed and managed supplier relationships across domestic and international markets, supporting textile sales operations,
conducting fabric presentations, negotiating terms with garment manufacturers, and providing technical product knowledge on
fabric specifications, finishes, and applications to drive business development.

• Communicated product features, advantages, and benefits to customers.
• Utilized persuasive communication techniques to close deals quickly and efficiently.
• Managed customer accounts by providing accurate information on product availability and pricing.
• Generated leads and maintained lists of prospective customers.
• Built strong relationships with key decision makers within target organizations in order to increase sales opportunities.
• Handled client deposits and transactions and updated billing information in company databases.