Marketing Executive
Abu Issa Holding
Total years of experience :4 years, 0 Months
Revamped the whole Abu Issa Holding, Karisma Cosmetics marketing by leading the design/content creation and management of all marketing collateral: Window Displays (20), Store Displays (10), Package Designs (20), Brand Logos (1), Brand AVPs (2), Product Copy (15), Social Media Posts (Instagram 20 & Facebook 20), and Events (1).
*Partnered with Arab Marketing counterparts—in understanding and translating English ads to Arabic—and convey the Advertising collateral’s appropriate message to Arab market; which gained a 50% increase in social media following.
*Disseminated directives to Store Area Managers in handling and visual placing of new product arrivals (retail cosmetics brands: Deborah, Rimmel, Max Factor, Bourjois, Essence, and Mavala); handled the acquisition of mall installation permits before, during, and after advertising collateral installations.
*Arranged and coordinated product shoots; conceptualized and designed themes for product launches; wrote compelling copy based on product characteristics and demographics which boosted sales to 115%, annually, from 2015 to 2017.
Headed the Event Marketing and Management of “AccessAbilities Expo 2016 Dubai”(the well renowned charity event for the disabled and special needs persons in the Middle East)
*Executed and managed effective digital content creation which garnered an estimated 200% social media following.
*Confirmed attendance from charity groups and sponsorship deals with Government partners such as DEWA, Dubai Municipality, Dubai Customs, GDRFA, and media partners such as SPORT360.
Managed and optimized the digital marketing of Barbie, Hot Wheels, Fisher Price, Mega Bloks, and Shopkins, nationwide.
*Created integrated engaging content (copy write, photography, graphic design, special promos, and contests) on Facebook, Twitter, Instagram, Linkedin, and Google +
*Monitored pay-per-click and consumer/behavioral analytics through Facebook Insights, klout.com, and Google Analytics.
Managed and coordinated event pre-production and post-production processes such as, but not limited to: event cost estimate, budget control, event logistics (lights and sounds suppliers, food caterers, security, talents, media partners, major sponsors, venue partners); created event proposals, requests, invitations, program itinerary, program script, and documentation.
*Smart Parenting (Smart Parenting Baby Shower 2012-2014)
*Candy Magazine (Candy Fair - 350 Attendees: 2012-2014, Candy Style Awards - 200 Attendees: 2013-2014, Candy Reader’s Choice Awards - 205 Attendees: 2013-2014)
*K-Zone & Total Girl (K-Zone and Total Girl School Tours - 50 schools, 1, 500 grade school students: 2012-2014)
*Esquire (Esquire Ball - 150 Attendees: 2013-2014)
*Preview (Preview Best Dressed - 100 Attendees: 2013-2014)
*Elle Decor (Magazine Launch - 90 Attendees: 2013)
*Town and Country (Fabulous Foods - 150 Attendees: 2013)
*Cosmopolitan (Cosmo Bachelor Bash - 500 Attendees: 2012-2014)
*FHM (FHM 100 Sexiest - 500 Attendees: 2012-2014, Bikini Heaven - 200 Attendees: 2013, Boracay Grind - 200 Attendees: 2014)
*Men’s Health (MH Urbanathlon - 200 Attendees: 2012-2014)
A study of Fine Arts within the field of Advertising: with a full scope that tackles Events Management, Advertising Practice, Package Design, Brand Management, Fashion Design, Photography, and TV Art.