Emelita Dizon Dino

Category : Apparel, Accessories, Toys, Home ware & Souvenirs Brands: DreamWorks, Sony Pictures
Smurf -Lafig & Lionsgate IP Brand.
Job Responsibilities
Profile
• A career oriented
professional
Job Responsibilities
• 26 years work
experience in the Gulf
region
• Highly motivated at
any given task &
responsibilities
• A team player and set
a good example as a
Retail Operation
• Part of the pre-opening team during the ground breaking of the Motiongate Theme
Park.
• Created the VM standard operating procedures and instructions so that the work is
carried out in a controlled and consistent manner.
• Developed Creative Store Design & Plan according to IP- Intellectual Property Brand
standard and style guides.
• Consult with IP brand principals to understand product collections and create suitable
displays that meet their specifications and style guides. a good example as a
leader
• Proactive
• Strong work ethics,
hardworking and well
organize
displays that meet their specifications and style guides.
• Updates Planogram and bubble plan, for the complete guide in implementing
merchandise display in all store and zone.
• Keep the record of all the updated display and prepare presentation for monthly
report for the management on IP reports.
• Conduct Training for Team Members on Basic knowledge in Visual Merchandising,
product familiarization on IP brands, basic operations in sales and customer service.
• Attend trainings facilitated by the HR management that are related to my company
position, development in career and individual assessment.
• Regular coaching on Team Leaders & Team Members in handling proper
merchandising of displays to ensure stores are always up to set and represent IP
Expertise
• Creative and
innovative
• Sound hands on
knowledge in RETAIL
• & VM operations
merchandising of displays to ensure stores are always up to set and represent IP
brands VM standards & style guides.
• Ensure display material is ordered in a timely manner; collected and checked against
required specifications at the warehouse and that used display material is either
stored properly if in good condition or destroyed if expired to avoid misuse of the
same.
• Responsible for the over all concept of all window display and show window of the 13
store in the park and ensure its effective response from the guest to interest their
buying capacity.
• Manage 13 active Retail store in the park and responsible for all VM operations and
other related display work and rules.
• Manage and operates 4 outdoor Carts, 9 Mobile stands and Market Bazaar on given
• Excellent in events set
up and product
launching ideas
• Expert in Fashion,
Hardline, Electronics,
Home ware
merchandising
• Knowledge in Adobe
Suites & MS Office
Suite software
• Manage and operates 4 outdoor Carts, 9 Mobile stands and Market Bazaar on given
occasions.
Marketing / Conceptualization & Visuals
• Support the Marketing head for all creative concepts on all activated promotions, print
advertisements, html email, poster, flyer, leaflet and packaging materials as required by
the park .
• Assist in all marketing activities for creative concept in all digital screens across the park.
• Collaborate with the marketing manager on strategic ideas and creative concepts that will
initiate footfalls in the park for promotions and advertisements.
• Manage for negotiation & contract of all external agencies that involves project in digital Suite software
applications
• Keen to details and
standard rule
• Manage for negotiation & contract of all external agencies that involves project in digital
format printing / contractors for the fixtures and units as required in the park and ensure
brand standards are kept and followed.
• Responsible for the concepts and creative of all existing Carts, Mobile stands in the retail &
F&B department.
• Conceive in all the Retail & F&B menu signage, designs and concepts in the park
• Conceive all IP Product development initiatives and creations of new apparel, accessories
and home ware items introduce in the park.
• Knowledge on IMAC operations on Adobe- Illustrator & Photoshop software application
wherein all creative and artwork are conceived.
Professional
Skill
Emelita Dizon Dino
Management / Office
• Coordinate with Security management to arrange for work
permits for the team or external contractor to carry out work in
smooth and timely manner.
Professional
Skill
Product Planogram &
Assortment
Merchandise Display
Techniques
LEVEL
LEVEL
smooth and timely manner.
• Prepare KPO’s and Action Plan for the entire VM Calendar.
• Prepare and manage the yearly KPI & VM Budget Plan.
• Prepare monthly consolidated reports / Photo reports and submit
to the GM.
• Prepare VM Team yearly Evaluation report for recommendation
on promotion in the position and increments.
• Responsible for the Data base record file in the Product
development uploaded in the IP Brand system for records of
comments and approvals on all the merchandise collection
submitted
Design Concept & Ideas
Planning & Budget
People Management
Product Development

Category : Luxury Brand Watches, Jewelry & Accessories : Patek P, IWC, Hublot, Graff, Chopard,
Hermes, Dior, Chanel & Tag Heuer
Job Responsibilities

Propose SOP to improve department consistency & efficiency.
• Consult with brand principals and brand managers to understand product collections and
create suitable displays that meet their specifications.
• Send pictures of completed displays to brand managers to keep them informed and take
feedback to be aware of their expectations.
• Plan displays with creative inputs and implement mock -up samples to ensure all displays
across POS for a brand are consistent.
• Attend training related to brands with principals and provide guidance to VM team to
understand brands standard and the display aesthetics in the store,
• Conduct training for shops sales executives and team members to handle proper Personal Skill
TEAMWORK
COMMUNICATION
MAX
MAX
• Conduct training for shops sales executives and team members to handle proper
merchandising of displays to ensure showroom are always up to set standards and represent
brands as per the VM Guidelines.
• Ensure display material is ordered in a timely manner; collected and checked against required
specifications at the warehouse and that used display material is either stored properly if in
good condition or destroyed if expired to avoid misuse of the same.
• Responsible for all the window design concept and how it is creatively implemented to the
store and ensure effective customer feedback through sales report.
• Ensure that during each store visit the checklists is followed and documented.
Marketing & Management
• Coordinate with the marketing department to brainstorm on event displays and related
CREATIVITY
COMMITMENT
MAX
MAX
MAX
• Coordinate with the marketing department to brainstorm on event displays and related
animations to shops.
• Interact with external agencies for periodic brands and related animation in POS to ensure
they comply with set specifications and standards.
• Coordinate with store manager and location manager to arrange for work permits for the
team or external contractor to carry out work in smooth and timely manner.
• Prepare KPO’s and Action Plan for the entire VM Calendar.
• Prepare and manage the yearly VM Budget Plan.
• Prepare monthly consolidated reports / Photo reports and submit to the GM.
• Prepare VM Team yearly Evaluation report for recommendation on promotion in the position
and increments.
• Organize, manage and coordinate schedules of the team routes to ensure all commissioned ORGANISE
DISCIPLINE
MAX
MAX
• Organize, manage and coordinate schedules of the team routes to ensure all commissioned
work is completed as per agreed time periods and specifications.
• Main contributors in the shop opening of the Yas Mall location - ensuring all VM
requirements are well prepared and delivered at the target date.
• Update the shop Plano-gram layout, and other databases of the store VM assets to liaise with
the Operation and Retail Manager.
• On hand application using software like: Corel Draw/Adobe Photoshop / Illustrator / Video
Editing / MS Office.
• Handles 14 Al Manara International Watch & Jewellery shop locations
Emelita Dizon Dino
Interests