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Emha Reza, Freelance Product Designer

Emha Reza

Freelance Product Designer·PT.Abdurahman bin Auf Digital Teknologi

Indonesia

Bachelor's degree, BusinessofLaw

Work experience

Total years of experience: 12 years, 6 months

Freelance Product Designer

January 2025 - Present

PT.Abdurahman bin Auf Digital Teknologi

South Tangerang, Indonesia Remote

January 2025 - Present

• Designed an end-to-end SaaS platform for Islamic philanthropy, including donations,
Infaq, Sadaqah, and Qurbani (sacrificial animal) installment plans.
• Architected comprehensive CMS dashboards for mosque administrators and internal
operations, streamlining workflows for registration, payment processing, financial
reporting, and mosque activity management.
• Conducted on-site field research at mosques to identify administrative pain points and
analyze the behavioral patterns of the congregation (jamaah).
• Developed a scalable Design System and implemented the Double Diamond framework
to manage divergent and convergent design processes, ensuring consistent and user
centric solutions.
• Facilitated usability testing across a broad demographic (ages 15-60) to ensure
accessibility and ease of use for a multi-generational user base.
• Collaborated directly with the CEO, CTO, and Engineering teams during strategic
brainstorming and ideation sessions to align product vision with technical feasibility.
• Targeted a 70% usability success rate, ensuring that the majority of the congregation
can navigate and utilize every feature intuitively.

Company industry:
IT Services

Product Design Development Specialist

January 2025 - January 2025

PT. Alfa Digital Solution

South Tangerang, Indonesia Remote

January 2025 - January 2025

• Developing SaaS-based digital products—including web, mobile, and ERP systems—by
aligning business objectives with user needs.
• Manage features and deliver results according to the established timeline
• Define product briefs and present ideas or solutions to the team
• Create end-to-end wireframes, Hi Fi design and wireflows for features
• Document the design process for each feature, including research findings, ideation,
usability testing, and post-release impact monitoring
• Collaborate and coordinate with engineers

Company industry:
IT Services

Sr. Product Designer

January 2022 - January 2025

Kanggo - PT. Tenaga Kanggo

South Tangerang, Indonesia

January 2022 - January 2025

• Manage or lead project/features and is expected to deliver accordingly based on the
timeline
• Collaborate and coordinate with engginer
• Proactively seek/give feedback from other stakeholders to make sure concepts are
meeting the intended project goal
• Define the product briefs and be able to present the ideas/solution to the team
• Define end-to-end wireframe and wireflow for features
• Documention design process for each feature, such as research findings, ideations,
usability testing, release, and monitoring the impact after product release

Company industry:
IT Services

Sr. Product Designer

January 2021 - January 2022

ESB - PT. Esensi Solusi Buana

South Tangerang, Indonesia

January 2021 - January 2022

• Design simple, elegant, data-driven, user-centric experiences that delight users
Summary
• Define the user experience, interactions, and user interface through user flows,
information
architecture, sketches and wireframes, and visual design
• Help shape the product strategy and vision
• Build functional prototypes to validate and test your designs
• Look for opportunities to solve problems in unique and innovative ways
• Collaborate with stakeholders to translate business goals into unique product
experiences

Company industry:
Catering, Food Service, & Restaurant

Product Designer

January 2020 - January 2021

ESB - PT. Esensi Solusi Buana

South Tangerang, Indonesia

January 2020 - January 2021

• Gather and evaluate user requirements in collaboration with product managers and
engineers
• Illustrate design ideas using storyboards, process flows and sitemaps - Design graphic
user interface elements, like menus, tabs and widgets - Build page navigation buttons and
search fields
• Develop UI mockups and prototypes that clearly illustrate how sites function and look
like
• Create original graphic designs (e.g. images, sketches and tables)
• Prepare and present rough drafts to internal teams and key stakeholders
• Identify and troubleshoot UX problems (e.g. responsiveness) - Conduct layout
adjustments based on user feedback
• Adhere to style standards on fonts, colors and images

Company industry:
Catering, Food Service, & Restaurant

UI/UX Designer

January 2019 - January 2020

Kasa POS

South Tangerang, Indonesia Hybrid

January 2019 - January 2020

• Plan and implement new designs
• Optimize existing user interface designs
• Test for intuitivity and experience
• Communicate with clients to understand their business goals and objectives - Develop
technical and business requirements and always strive to deliver intuitive and user
centered solutions
• Combine creativity with an awareness of the design elements
Create prototypes for new product ideas
• Reporting Owner

Company industry:
IT Services

Inside Sales Executive

January 2017 - January 2019

Alphanovation Digital Teknindo

Jakarta, Indonesia

January 2017 - January 2019

- Perform business development activities, from lead generation to closing.
- Assess customers needs and provide assistance and information of Pawoon POS features
- Gives a demo by Phone of Pawoon POS to prospects
- Build and maintain productive trust relationship with existing customers
- Accommodate all customers feedback and communicate them to product team

Company industry:
Catering, Food Service, & Restaurant

Service Departement Officer (Call Center Officer)

January 2014 - January 2017

ANZ - PT. Bank ANZ Indonesia

Jakarta, Indonesia

January 2014 - January 2017

- Obtains client information by answering telephone calls; interviewing clients; verifying information.
- Determines eligibility by comparing client information to requirements.
- Establishes policies by entering client information; confirming pricing.
- Informs clients by explaining procedures; answering questions; providing information.
- Maintains communication equipment by reporting problems.
- Maintains and improves quality results by adhering to standards and guidelines; recommending improved procedures.
- Updates job knowledge by studying new product descriptions; participating in educational opportunities.
- Accomplishes sales and organization mission by completing related results as needed

Company industry:
Banking

Internship Legal Administrative Assistant

January 2013 - January 2013

Rahmat Zaini.,SH & Law Partner

Pekanbaru, Indonesia

January 2013 - January 2013

- Data input
- Make schedule
- Make a report
- Prepare data
- Processing data
- Present data
- percentage of data

Company industry:
Law Firm

Education

Islamic Univercityof Riau

January 2013

January 2013

Bachelor's degree, BusinessofLaw

Indonesia

Skills

ADOBE PHOTOSHOP
Intermediate
ADOBE PHOTOSHOP
Intermediate
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
FIGMA DESIGN SOFTWARE
Intermediate
FIGMA DESIGN SOFTWARE
Intermediate
GRAPHIC DESIGN
Intermediate
GRAPHIC DESIGN
Intermediate
INTUITIVE NAVIGATION
Intermediate
INTUITIVE NAVIGATION
Intermediate
MOBILE APPS
Intermediate
MOBILE APPS
Intermediate
PRODUCT DESIGN
Intermediate
PRODUCT DESIGN
Intermediate
SOFTWARE AS A SERVICE SAAS
Intermediate
SOFTWARE AS A SERVICE SAAS
Intermediate
USER EXPERIENCE UX
Intermediate
USER EXPERIENCE UX
Intermediate
USER EXPERIENCE UX DESIGN
Intermediate
USER EXPERIENCE UX DESIGN
Intermediate

Languages

Indonesian
Native Speaker
English
Intermediate

Training and Certifications

Certifications
UX Designer : Digital Product Development