Marketing Manager
Reed Exhibitions
مجموع سنوات الخبرة :12 years, 1 أشهر
Managing the planning and implementation of marketing campaigns designed to drive exhibitor sales and the pre-registration plus actual visitor attendance numbers for three co-located events held annually at ADNEC.
Core contact to key-client: leading the management and implementation of sport sponsorships
at the clients' request. Through developing the communication objectives and accompanying
additional sponsorship activations, I garnered value from each project alongside a reputation for
consistent high quality production.
Main tasks:
Developed a long-term marketing strategy upon which the sponsorship activations could be
based and transformed these concepts into strategic presentations.
Managed all project phases including budget, client pitch, procurement of suppliers,
implementation of strategy, and formal project review and closure.
Oversaw correct implementation of contractual sponsorship rights, including the approvals
on all artwork and advertising collateral proposed for the client.
Led the organisation and activation of:
IPIC Paddock Club Lounge at the 2013 Formula 1, including budget, ticketing, guest
experience and corporate giveaways.
Dubai World Cup sponsorship management in 2014 and 2015, applying activation plan to
all Meydan events. This included budget, marketing, hospitality, guest experience,
collateral production and timeline/schedule management.
Jiu Jitsu and Judo tournaments in Abu Dhabi, overseeing entire sponsorship budget and
organisation/implementation of additional event activations to support the core
marketing concept developed for IPIC.
ITU World Triathlon Abu Dhabi, implementation and activation for the title sponsorship
under a tight deadline, liaising with the organisers to comply with international
sponsorship guidelines.
MAIN COMPETENCIES
On-boarded with WWP at the opening of their Middle East office and played a crucial role in the
company setup, as well as developing business presentations and initiating contact with
potential clients.
Main tasks:
Coordinated the setup of new office, including all administrative tasks, essential Human
Resources work, built a supplier network and liaised with graphic designers.
Researched target client company details and developed correlating marketing strategies,
created and managed strategic presentations, and often attended pitch meetings.
Worked on the organisation and execution of hospitality events, hosting key clients and
attending to guest needs, as well as assisting the relationship management with clients.
Worked over the course of six months within the Events Department; initially in operations and
then as a trainee sales manager. Gained familiarity with the logistics involved in selling,
organising, and working in functions and events of various sizes, including those of a VIP nature.
School break position - Over the course of six weeks worked with the president of the company
and the managers of the various departments. Learnt company operations and conducted
practical work on various projects, primarily in the events department with the company's
Tourism and Leisure Management Specialisations: Sports and Events Management & Health and Spa Management
Completed high school as a member of the National Honor Society, and with an International Baccalaureate full Diploma.