Emmanuel Akpe

It is a multi-million naira Office furniture business that addresses the need of discerning consumer profile in Executive, Manager and junior officer office furniture requirements.
•Responsible for overall profitability of the business
•Responsible for the development and implementation of strategic marketing, sales plans and forecasts to achieve corporate objectives for the furniture range
•Responsible for developing and managing sales/marketing operating budgets.
•Monitor and advise on competitor activities and tactical/strategic implementation to employ
•Plan and oversee advertising and promotional activities; including print, online, electronic media, and direct mail.
•Establish and maintain relationships with industry influencers and key strategic partners.
•Directs market channel development activity and coordinate sales distribution by establishing sales territories, quotas, and goals.

2017
Initiated a blueprint for superlative delivery on clients’ briefs. Some of the successes:
•Created a fit-for-purpose blueprint for Crédit Afrique - an eco-friendly MFB
•Initiated a youth-friendly look & feel concept for the Rumor VI Club
•Initiated and managed renovation ideas for Urban Base Designs across 3 major sites
•Developed a custom luminous Fascia concept for FCMB ATM Gallery to drive greater Opportunity-to-see
•Offered advisory services on space designs and ergonomics

2016
Responsible for ensuring revenue growth and optimal brand health of the Guinness portfolio within the agency and achieved the following:
•Launched Guinness Africa Special (new entrant in the Guinness portfolio) across 4 key cities
•Co-developed a platform idea that differentiated the brand from the clutter
•Introduced an On-trade execution blue print for the brand
•Managed multi-brand execution platforms within the Guinness portfolio till June, 2016
•Established a seamless working relationship with the client, which impacted billing positively compared to other agencies
•Served as a veritable source of market Intel. For the client, with positive impact on route to market and sales

Monitored and analysed market trends. Improved client's Portfolio profitability through competitive product and service analysis identified business opportunities with both new and existing customers and evolved strategies to address needs across the consumer spectra. Tracked overall portfolio performance to meet revenue target. Weekly and monthly overview of client activities, revenue trend and recommendations on course corrections. Maintained productive relationship with clients. Worked with management in identifying business risks and recommended mitigation measures. Developed long and mid plans for the client to address brand needs at different phases of growth. Prepared and delivered client presentations, case studies and proposals. Worked with management in identifying business success factors and risks for new and existing streams. Continually motivated and encouraged team members to achieve and surpass defined goals.

Developed strategy and managed Etisalat event initiatives and comprehensive marketing plan to penetrate and grow targeted markets. Championed customer experience activations, worked with internal units and vendors to coordinate overall activation planning effort in accordance with corporate goals. Prepared and managed activation budget.
Selected Contributions:
•Developed and managed technical data experience activations with commendable success thereby generating greater Top of Mind Recall for own client in the area of data services
•Improved consumer experience by spearheading the development and implementation of the Geek Force launch plan.
•Leveraged CDMA work experience in enriching consumer experience strategy development, with consideration for telecommunication market triggers.
Marketing & Business Devt.

Multi-Links Telkom
Worked within a team environment to carry out a full range of marketing functions.

GRA - Ikeja
Selected Contribution:
•Initiated a Global Travel Retail franchise discussion with MM1 authority on behalf of BAT, as part of visibility opportunities for its portfolio
•Co-managed the initial renovation initiative phase of the Global Travel Retail Marketing Channel (MMIA) in line with giving BAT brands more visibility in the Airport environment.
•Partook in various Trade & Channel Marketing initiatives and contributed appreciably to the business
•Co-developed brand communication ideas to boost visibility for BAT brands from time to time.
•Carried out back-checks on channel dynamics and proffered innovative ideas accordingly

Selected Contribution:
•Engaged in photographic audit of competitive activities in line with own clients’ perceived needs
•Co-managed photo shoot sessions for GTBank’s annual Report and P&G’s ‘Baba Blue’ TV Ad
•Worked with the Hewlett Packard (HP) account handling team to manage agency-client relationship on Marketing Communications matters.
•Partook in media parley session for Access Bank on the Reputation Issue around sacking Polytechnic students, whilst undergoing PR training
•Served as a veritable source of intelligence on brand activities and performance in the economy

PR, Events & Sponsorship - April 1, 2012 - July, 2013

Developed and implemented customer PR strategies for the organization, with the overall objective of driving profitable product adoption. Monitored the organization’s performance across key social media platforms, managed media relation activities, key launch events, managed internal and external communication vehicles with the overall aim of ensuring brand alignment. Managed Sponsorship executions and evaluated them against third party supplier KRAs for consistency.