Regional Sales Manager
Givanas Industry Nigeria Limited
Total years of experience :15 years, 3 Months
Manage Primary and Secondary sales in Abuja, Suleja, Lokoja, and Keffi
Penetrate Open markets in the region with the company brands
Recruit distributors in strategic locations for efficient and effective coverage
Recruit, coach and train Sales Executives
Design route plan for secondary sales team for effective coverage
Collect, collate and report market intelligence
Responsible for all Sellout Activities in South West Region (Oyo, Osun, Ondo, Ekiti, Edo and Kwara States) which includes
Developing a business plan for the region to achieve numeric distribution and volume/value targets.
Enforcing the company's principles and business ethics
Driving Distributor and Territory Management Best Practice in the region
Regular review with the Field Sales Managers on their performance and contribution in line with the overall objective of the company
Efficient management of selling, and other relevant expenses
Prepare Monthly Regional report with all essential elements including Competitor Activity.
Drove visibility to achieve an increased numeric distribution of Nestle Pure Life to 98% in the traditional Trade channel.
Supervised and coached distributor sales personnel
Created and maintained relationships with all stakeholders (distributors, wholesalers, retailers and colleagues).
Collected and reported market intelligence
Ensured penetration (and visibility) of new brand Nestle Pure Life Protect in all traditional trade outlets within my district.
Worked as support staff for Sales Admin Manager to raise orders, monitor and report sales figures
Designed reporting template for stock monitoring while working with the Sales Admin office.
Achieved excellent numeric distribution of Nestle Pure Life in all relevant channels.
Achieved growth in sales via effective management of distributor sales force.
Prospected and recruited 2 new distributors.
Reported market intelligence.
Managed Modern Trade accounts in Victoria Island/Ikoyi.
Recruited additional 385 outlets within Lagos Island, Ikoyi and Victoria Island.
Implemented penetration of the new brand "Snaps" into the market.
Ensured excellent numeric distribution of all the company brands across relevant channels.
Achieved growth in sales via effective management of canvassers and merchandisers.
Prospected and recruited new distributors
Expanded sales of Snaps and Funtime Cake to include Key Accounts like Shoprite.
