Drive the bank's digital marketing transformation by leveraging cutting-edge Marketing Technology and advanced Digital Analytics to optimize customer experiences and maximize business outcomes
Lead MarTech innovations and digital analytics, collaborating closely with cross-departments and external partners, demonstrating a hands-on approach to propel the bank into a digitally empowered future
Key Responsibilities:
Drive the bank's digital marketing transformation by leveraging cutting-edge Marketing Technology and advanced Digital Analytics. You will be instrumental in shaping our digital strategy, optimising customer experiences, and maximising business outcomes through data-driven insights. By actively leading and personally diving into the forefront of MarTech innovations and digital analytics, your role is pivotal in collaborating closely with cross-departments and external partners, demonstrating a hands-on approach to drive the bank into a digitally empowered future
Develop and execute a comprehensive digital strategy aligned with the bank's objectives, leveraging MarTech and digital analytics to drive digital growth
Play a key supporting role in the selection, implementation and optimisation of Marketing Technology solutions, ensuring alignment with the bank's marketing goals
Oversee the collection, analysis and interpretation of digital marketing data to derive actionable insights that inform marketing campaigns and web customer experiences
Leverage tools like Google Analytics to analyse data, extract insights and drive data-driven strategies for website and campaign performance optimisation, ultimately enhancing the bank's digital effectiveness
Create and maintain data dashboards and visualisations using tools like PowerBI and Looker Studio. You will leverage these resources to extract insights, monitor performance, and drive data-driven strategies, ultimately enhancing the bank's digital effectiveness
Manage and optimise our MMP AppFlyer for app marketing. This entails leveraging it to onboard new partners, extract valuable insights, create data-driven dashboards, and enhance the bank's digital effectiveness in the mobile app space
Lead interaction with the SEO agency and manage interactions with agency and development teams to enhance the bank's online presence across website and Google My Business
Manage tag deployment and tracking through Google Tag Manager, ensuring the precise implementation of UTMs and campaign tracking codes for accurate data analysis and campaign optimisation
·Manage all analytics across all web channels including the measurement and analysis of website performance, identifying problem areas, and testing opportunities to improve the customer journey and optimisation
Support stakeholders with informed decision-making through insight and analysis, influencing and providing innovative ideas and recommendations
Ensure a high standard of data integrity through accurate and relevant tagging and tracking
Manage lead generation campaign activities throughout the full lifecycle from strategic planning and execution, to reporting on effectiveness.
Direct segmentation and develop targeted campaigns to address specific segments / sub-segments
