Head of Corporate Communications
Viatris Egypt SAE
Total des années d'expérience :20 years, 10 Mois
• Build and protect reputation through internal and external communications: executive visibility & speaking engagements; PR / Media relations; social media; issues management; employee engagement.
• Drive the senior management and their business team to develop and implement internal and external communications program that achieve critical business objectives.
• Lead the brand re-launch team: led collateral development for all communications campaigns, also led brand road shows and training of brand catalysts to communicate the new VMV and company’s narrative to employees.
• Oversee agency to develop PR strategy. Develop media relationships as the company’s spokesperson. Improved visibility; exceeded targets by securing coverage in top-tier electronic and print media.
• Oversee Digital agency to develop and implement the company’s digital strategy.
• Launch the company’s newsletter “Viatris’ Egypt Highlights” with the objective to strengthen internal communications. Managed employee communications system to distribute company news.
• Prepare CEO presentations and speeches geared towards external and internal stakeholders.
• Conceptualize the company’s official website responsible for all revised and new content / design development.
• Develop the company’s Corporate Social Responsibility (CSR) strategy. Manage the company’s donations / charity portfolio.
• Partner with Government and Regulatory teams and other external industry associations to develop proactive positions and messages on key public events.
• Spearhead all marketing, public relations, branding, media relations, and internal communications.
• Lead a cross-functional team to design and execute the brand's fashion and trade shows, resulting in exponential media placements and product reviews across print, online and social media
• Conceptualize and implement annual fundraising initiatives that raised more than $20, 000 in proceeds.
• Successfully ideate, identify, and direct influencer experiential activations in support of brand launches that generated more than 95MM+ impressions and 700K + engagement with 53% of the coverage added value.
• Plan and coordinate two major product launches with two mega influential partners producing more than 20MM+ and 500K+ in engagement
• Spearhead all press efforts surrounding the launch of the brand's professional women’s wear collection, securing notable placements in prestige outlets, more than doubling expected KPIs.
• Work closely with all product development departments to create and maintain marketing materials for media relations, corporate communications, and social media to maximize advertising efforts.
• Communicate with team to develop print marketing campaigns, including billboard and direct mail marketing that build brand awareness and consumer trust.
• Use Google Ads to coordinate paid advertising campaigns, and measure campaign results using Google Analytics.
• Utilize platforms like Hootsuite and Buffer to maintain optimized social media calendars and engage with followers.
• Collaborate with sales and marketing team to refine brand guidelines and appeal to new demographics.
• Implement paid digital marketing strategies with the goal of increasing web traffic and conversions.
• Direct responsibility for the planning, budget management, sales development and operational execution of annual convention and trade show, regional conferences, educational training workshops and special events.
• Oversee marketing and event strategy to attendees and sponsors / exhibitors and coordinate design and implementation of campaigns.
• Responsible for speaker and program content development and continuing education credits and presentation management.
• Manage production schedule, educational program content development, speaker recruiting and onsite brand management.
• Lead events logistics from planning to on-site execution of special events including music, food and film festivals, fairs, and community education events.
• Facilitate coordination between markets departments, personnel and outside contractors including facility services, parking, security, crowd control and decorators.
• Management of events, trade show programs and marketing programs to include budgeting, planning and implementation from production brief to on-site execution.
• Handle all aspects of event logistics: equipment and labor, vendor coordination, shipping and drayage, signage, collateral, and F&B.
• Plan and manage budgets more than $1 Million.
• Contract and manage vendor / suppliers including catering, decorators, F&B, A/V, entertainment, transportation, security, registration, and multiple size off-site events and receptions.
• Ensure all events are executed 100% on time and on budget.
• Establish project-management system & formulated plan for product launches.
• Direct a team in executing all Marcom efforts: event coordination, branding, PR, messaging, online advertising, and business development relationships.
• Spearhead rebranding initiative and messaging platform that elevate division’s profile as a stand-alone brand, internally and among consumers.
• Manage company public relations and communications programming to increase the organization's visibility and promote a positive overall corporate reputation.
• Develop and implement public relations strategies and tactics to promote the company's services.
• Write content for a wide range of public relations materials, including, press releases, strategic plans, measurement reports, opinion editorials, authored articles.
• Manage goals and objectives in collaboration with the public relations department and stakeholders.
• Contribute to the development of initiatives that impact departmental operations as well as affect cross-organizational functions.
• Manage the company media relations to ensure that the business unit, its leadership, employees, and services are positioned positively in the media.
• Raise awareness and build a reputation through media, social media channels and other internal and external digital media properties.
• Travel to various locations for venue site-inspection, hotel selection and events as required.
• Initiate contracts with vendors, hotels, speakers; manage these relationships as needed for each event.
• Prepare master event timelines for staff and vendors to ensure accurate delivery of event specifications.
• Responsible for event set-up, execution and break down, overseeing on-site logistical support team and vendors.
• Create / edit / proof copy for all event communications, including e-blasts, e-newsletters, social media, press releases, conference catalogs, onsite guides and printed collateral pieces.
• Plan and negotiate F&B and A/V requirements, amenities, ground transportation, lodging, tours, itineraries, and related responsibilities working in conjunction with specific members and professional groups.
• Ensure on-time completion and delivery of event tasks and materials; work with strategic partners to meet all event sponsorship deliverables before, during and after each event.