إيناس وهدان

Managing Egypt and LEVANT marketing activities in Lenovo

• Plan, develop and execute all events/activities related to customers and vendors.( Budgeting, preparing events annual plan, booking venues, catering, arranging marketing materials and giveaways, managing suppliers, attendees list, campaigns, managing vendors and partners contribution, social coverage for events, handling payments and events evaluations and feedbacks.
• Plan, develop and execute all social media aspects such as social media strategy calendar, competitive research, platform determination, messaging and audience identification, benchmarking, content concept and continuously improve by analyzing, monitoring social data/metrics, insights and best practices.
• Develop lead generation and nurturing model in cooperation with sales team
• Create, develop and execute compelling marketing campaign plans using all types of channels including direct mail, web/e-marketing, telemarketing, advertising to meet targets.
• Work collaboratively with the marketing manager in branding to maintain the brand vision in all marketing channels, budgeting and planning all marketing initiatives.
• Manage relevant budgets, tracking and processing invoices
• Responsible for the creation and production of marketing materials (ATL - BTL) with all stakeholders.
• Assist and handle some activities related to internal and external communication with HR team.
• Work closely and professionally manage third party suppliers - agencies, conference organizers and media.
• Utilize all vendors’ funds and marketing programs/activities to generate leads and achieve the corporate objectives.
• Develop a quarterly based marketing initiatives for each vendor
• Manage and maintain customers’ database, Identify key target audience and segmentation for events/campaigns.
• Assist the marketing manager in corporate website restructuring and manage the project, responsible for updating website content in regular basis.
• Deliver ROI for all activities, coordinate follow-up and monitor the results
• Develop reports for all managed marketing activities
• Manage public relations activities from reviewing, publishing and handling PR agencies.
• Assist in creating Go-to-Market plans for new products in corporation with development and sales team.
List of Managed Vendors: IBM, SAP, VMware, SmartStream, Symantec, Fortinet, F5, CISCO, VERITAS, Lenovo, ARBOR, SafeNet, AIRPATROL, AXIS, Brocade, Aruba, Legrand, XEROX, Esri, Ultracam, Itres, Terra Solid, Mapping Solutions, RIEGL, Phase One and MileStone.

Event Management

Working closely with exhibition organizers, stand designers and contractors.
Developing, implementing and managing events.
Organizing trade fairs, conferences, away days, product launches.
Managing all group rooms and banqueting processes and procedures.
Liaising with clients at a high level.
Overseeing procurement of catering, audiovisual, security & rental needs.
Managing relationships with sponsors.
Preparing delegate packs and promotional material.
Maintaining a calendar of events for effective long term planning & management based on an industry market research.
Supervising & coordinate the activities of personnel, subcontractors & vendors.
In charge of accommodation, schedules, travel, day plans and registration
procedures.

Social Media

• Plan, develop and execute all social media aspects such as social media strategy calendar, competitive research, platform determination, messaging and audience identification, benchmarking, content concept and continuously improve by analyzing, monitoring social data/metrics, insights and best practices
• Manage social media properties (Facebook, LinkedIn, Twitter, Instagram, etc.), including daily monitoring, posting, and content development.
• Coordinate and implement social media marketing communication projects with responsibilities that include social media advertising and creating brand awareness online.
• Moderate forums and chats.
• Initiate conversations through forums, twitter and postings.
• Prepare status reports on social media efforts and success rates.

Marketing Executive at Millensys reporting directly to the CEO

• Exhibitions and Events Management (International & Local), responsible for organizing events and all preparations details.
• Plan and manage all the details such as reservations, booth constructions, booth design, advertising materials, logistics, accommodations, trips and PR.
Examples: Arab Health in Dubai - Medica in Germany - RSNA in USA - JFR in France - ECR in Austria - JPR in Brazil and many other events and exhibitions in KSA - Libya - Algeria - Kenya - Nigeria - Jordan - Kuwait .. etc
• Research medical markets in the Middle East, Africa and Europe.
• Develop and manage the production of all marketing materials to be used in events “ brochures, flyers, giveaways, product catalogues and promotional CDs”
• Manage advertising agencies, vendors, partners and suppliers.
• Create project success stories and publish it within the largest medical online websites.
• Quality Assurance: Manage all activities related to quality assurance in order to comply with the ISO requirements, handling procedures with different teams and insure that it will meet the ISO standards, in addition to monitoring the whole process within the two parties “ certification body and the company”.
• Manage the CE marking process and FDA approval within the company.
• Loyalty Program, created the concept of the loyalty program in the company, developed the model and was responsible for the execution in coordination with different teams
• Plan and execute marketing campaigns
• Contact all commercial offices worldwide to get the support penetrating new markets or looking for partners.
• Handle partnerships with sales and management team.
• Arrange budgets related to marketing activities.
• Create the social media presence
• Represent the company in all Egyptian business development entities such as ITIDA, EITESAL, ExpoLink, and IMC, handle the whole process within the company, manage and generate funds to support the business.