DIGITAL MARKETING CONSULTANT
SELF EMPLOYED
Total des années d'expérience :9 years, 9 Mois
- Identify the most effective ways of advertising or marketing companies' products or services using various digital technologies.
- Develop customized digital marketing strategies and suggest improvements to existing strategies.
- Address opportunities to increase customer engagement.
JeelMedia - Digital Marketing Agency (Istanbul - Amman)
● Performance Marketing
- Conceptualize full marketing strategies and approaches that surpass client goals and KPIs; this entails initiatives associated with customer acquisition, retention, conversion rate optimization, app install campaigns, engagement enhancement, qualified sales leads generation, content marketing, forecasting, and budget management.
- Excel in delivering local SEO and Google My Business implementation.
Achievements:
- Oversaw an average of $80, 000$/month in budgets.
- Boosted organic search rates on average of 30% overall.
- Augmented app installs by 411%, signup rate 925%, and also decreased cost per signup by 78%.
- Minimized cost per order by 86%, and increased ROI, ROAS around $10.
- Increased calls 230% as a result of search engine Google My Business profile optimization.
●Technical and Marketing Tools
- Outline all tracking events and metrics, and integrate marketing tools for tracking and data analysis, including SEMRush, HotJar, Google Analytics, Google Search Console, Facebook Pixel, Adjust, Google Ads Conversion Code, Firebase, and Mixpanel.
- Craft A/B and multivariate HTML landing pages.
Achievements:
- Carried out comprehensive auditing of different sites and their framework via Sharepoint, PHP, Drupal, Wordpress, and Angular.
●Data Analysis and Reporting
- Produce daily, weekly, monthly, and closing reports featuring deep data and performance analysis.
Achievements:
Improved campaign aspects such as management, delivery, and optimization.
Enhanced the in-house process, as well as client services.
●Media Buying and Plans
- Responsible for preparing media plans and marketing proposal budgets.
Achievements:
- Attained an 89% approval rate for all media and marketing plans sent to clients.
Ureed - Online platform that connects employers with freelance translators and editors( Dubai - Amman)
● Performance Marketing
- Conceived a launch marketing plan that met internal stakeholders goals and KPI .
- Established social media profiles and utilized them to drive user acquisition.
- Launched various marketing campaigns on Linkedin, Facebook, and Google Ads Adwords, including SEM and GDN.
Achievements:
- Secured 400+ freelancers and 60+ employers.
● Technical and Marketing Tools
- Provided definition of all tracking events and metrics.
- Tasked with integrating marketing tools for tracking and data analysis, including HotJar, Google Analytics, Google Search Console, Facebook Pixel, and Google Ads Conversion Code.
Achievements:
- Tracked the full user journey funnel.
● Data Analysis and Reporting
- Executed competitor analysis, and generated performance reports.
Achievements:
-Discovered product weakness against overall competitors and suggested enhancements.
- Championed campaign optimizations that led to higher acquisition rates.
Mixed Dimensions Inc - A startup company specialized in 3D printing cloud solutions. ( California - Amman)
● Performance Marketing
- Originated social media profiles for all company products and sites.
- Pioneered various marketing campaigns on multiple channels.
- Devised full content, technical, and SEO audits.
Achievements:
- Accomplished the successful launch of makeprintable.com and gameprint.io.
- Acquired more than 2000 subscribers within three months of official launch.
● Technical and Marketing Tools
- Applied A/B testing to drive user acquisition.
- Headed the definition of all tracking events and metrics, and effectively integrated marketing tools for tracking and data analysis; these included HotJar, Google Analytics, Google Search Console, Facebook Pixel, Google Ads Conversion Code, Intercom CRM, Chartmogul, Tableau, and Unbounce.
Achievements:
- Recorded and tracked the full user journey.
- Increased subscriptions rates—free by 85% and paid by 35%, and also boosted the renewal rate by 55%.
● Data Analysis and Reporting
- Analyzed competitors and drafted performance reports.
Achievements:
- Uncovered product weakness from overall competitors and recommended enhancements.
- Optimized campaigns, leading to a higher acquisition rate.
● Business Development
- Located the best business overseas business opportunities.
Achievements:
- Finalized contracts with factories for 3D printing productions in China.
Safety Key Solutions - 3D dynamics anti-collision software for any type of cranes ( Dubai - Doha)
● Product Improvement
-Functioned as a liaison with many companies in order to modify and find new sensors and software.
-Eliminated device defects via device adjustment recommendations.
Achievements:
-Advanced system performance and launched security solutions.
● Testing and Data Analysis
-Tested equipment to ascertain compliance and software reliability.
-Evaluated data and provided respective recommendations.
Achievements:
-Prevented three on-site collisions.
● Toolbox Training
Achievements:
- Directed and trained more than 100 in-field workers.