shaista Bibi

• Managed and scaled e-commerce marketing campaigns using Meta Ads, Google Ads, and TikTok Ads, consistently
exceeding client ROAS targets
• Designed and executed high-converting paid ad campaigns focused on lead generation, customer acquisition, and
revenue growth
• Reduced creative production costs by 40%+ by implementing AI-powered content creation and automation workflows
• Improved campaign CTR and conversion rates through systematic audience testing, creative optimization, and strategic
retargeting
• Delivered data-driven campaign planning and customerjourney optimization that directly supported brand growth

Results-driven Digital Marketing Executive with 2+ years of hands-on experience in performance marketing, paid advertising,
and e-commerce growth. Proven track record managing Meta Ads, Google Ads, and TikTok Ads campaigns that drive
measurable ROI, lead generation, and customer acquisition. Skilled in AI-powered marketing automation, sales funnel
optimization, and data-driven campaign strategy. Based in Dubai and available for immediate joining.

• Built lead generation and customer engagement automation systems for Instagram and WhatsApp Business accounts
• Developed AI-powered chatbot workflows reducing customer response time and improving lead conversion rates
• Supported SMEs in optimizing sales funnels, marketing automation, and CRM pipeline management
• Created AI-assisted content strategies and automated follow-up sequences improving client retention

• Managed and optimized Meta, TikTok, and Google Ads campaigns, achieving consistent month-on-month improvement
in ROAS and AOV
• Increased conversion rates through structured A/B testing, audience segmentation, and lookalike audience strategies
• Developed ad creatives, campaign strategies, and content calendars to improve engagement and customer retention
• Monitored campaign KPIs and delivered weekly performance reports driving continuous optimization decisions
• Led product launches and promotional campaigns that generated measurable revenue uplift