Design/Creative Director Consultant
Freelance
Total years of experience :17 years, 2 Months
• Provide expert consultation and support in design strategy, creative direction, and visual merchandising.
• Collaborate with clients to develop and implement effective design concepts and strategies, optimizing brand presence and customer engagement
• Ability to understand product specifications and translate them into effective packaging designs.
• Utilize extensive knowledge and skills to deliver high-quality design solutions for various industries.
• Manage the design process from concept to completion, demonstrating creativity and attention to detail in every project.
• Mentor and guide junior design team members, fostering a collaborative and innovative design environment
• Manage multiple projects simultaneously, meeting deadlines and maintaining high-quality standards.
• Contribute to brainstorming sessions and ideation processes to generate innovative design concepts.
• Coordinate with production teams to ensure seamless execution of creative concepts within specified deadlines.
• Led and managed a team of 62 staff members, overseeing the design and production team.
• Developed and executed trade marketing strategies for over 100 clients, including Fortune Global 500 Companies such as Clorox Mexico, Hersheys Mexico, Pepsi Co. Mexico, Nestle Mexico, Henkel, and LOréal.
• Conducted quarterly budget and financial planning meetings, optimizing resources and reducing production costs.
• Increased sales by 20% per year by expanding our client base and offering a full cycle of services including Design, Production, Fulfillment, and Logistics.
• Stayed up-to-date with market trends and competitor activities, leveraging insights to drive business growth.
• Collaborated with marketing and commercial departments to define brand-specific activity programs and ensure alignment between marketing and commercial activities.
• Designed and produced the concept for Super Bowl trade marketing retail POSM for Gatorade Mexico for 10 consecutive years.
• Managed to reduce production lead time from 15 days to 8 days, resulting in improved efficiency and faster turnaround times.
• Enhanced the Designing teams performance, achieving a design acceptance rating of up to 90%.
• Designed display patents for special needs, enabling fast installation times in stores and increasing the number of point-of-sales installations per day by over 50%.
• Successfully managed budgets and commercial targets, implementing processes to link marketing activities with the activities of the commercial team.
• Coordinated with external printers or production teams to ensure high-quality materials are printed within established deadlines.
• Managed the design process from concept to completion and attention to detail in every project.
• Mentored and guided junior design team members, fostering a collaborative and innovative design environment
• Managed multiple projects simultaneously, meeting deadlines and maintaining high-quality standards.
• Contributed to brainstorming sessions and ideation processes to generate innovative design concepts.
• Coordinated with production teams to ensure seamless execution of creative concepts within specified deadlines.
Best educational kids toys 1995 Design of an electric vehicle for an ecotourism site in Veracruz MExico, a joinventure project with the State government of Veracruz, Mexico