Eric Safieh

charge of leading Cash Management Services Team, focused on Corporate, Commercial,
Public Sector & Institutional client Business Development Strategy. Magnified bank portfolio
focused on the identification of new sales opportunities and niche deal structures;
implemented through a dynamic development of investments and core deposits in accordance
with the assigned growth objectives and International Corporate & Commercial strategies.
• Achieved new market growth, identifying optimal cash intensive Corporate clients, increasing
bank deposits portfolio, closing over $150MM in FY2016.
• Expanded market share portion for Scotiabank from 7% to +12% in Q4/2016 by developing
targeted sales plans, increasing profitability and reinforcing positive client relationships.
• Integrated member of Scotiabank’s Asset-Liability Management and Strategic Planning
Committees, proactively setting and executing increased profit plans, business alignment and
expansion strategies, along with upcoming FinTech utilization.
• Spearheaded end-to-end executive development plans focused on the implementation of
proactive sales and relationship strategies to further increase market share in the regional
financial system, promoting new business development, with profitable and sustainable growth.
• Supported credit structuring for Multinational and Institutional clients, focused on sovereign
project investments and capital deals along with Scotiabank’s NY Debt Capital Markets, in
renewable energy resources, international bond issuances, and national infrastructure funds.
• Continually run end-to-end management cost programs, evaluating client profitability and
return on assets for a global bank portfolio of +500 clients.
• Improved performance processes and internal operations efficiency by restructuring and
supervising current portfolio/product specialists and business support teams.
• Executive business partner for Scotiabank Costa Rica & Panama, in charge of implementing
and aligning regional bank strategies and upcoming cash management methodologies.
Eric E. Safieh

charge of producing in-depth financial & credit analysis needed to generate business
intelligence to manage episodic product structuring with the Global Subsidiaries Group clients
in LATAM, focused on Corporate Clients and the Public Sector.
• Developed product and account mapping reports in order to enhance bank product cross-sell and
implementation campaigns at a regional level.
• Focused on business process metrics specific to capital market evaluations used for new
business origination with private and autonomous public sector entities in the region.
• Led the credit structuring of various private and public sector deals, closing over $700MM in
sovereign project investments and capital market deals for Citibank El Salvador, in the areas of
national infrastructure funds, government liability management, renewable energy resources, and
bond issuances in 2015.
• Designed extensive credit/financial models and business plan developments focused on
different market and financial scenarios in order to assure optimal return on investment and
return on Risk Capital for all transactions.
• Focused on the expansion of the Citi brand and products, accomplished through target market
valuation analysis, pricing strategies, and target market risk assessments.
• Head capital approvals processes and pricing modeling in relation to all financial structurings
above $25MM, in line with Citi´s risk process metrics, portfolio assessment, analysis,
modeling processes, creating a more robust business plan rationale.
• Deliver product profitability reports (PPR) used for the development of effective financial
metrics and operational performance indicators, reported through individual client dashboards
and yearly business plans.
• In charge of developing client account plan reports for Emerging Markets with individual and
associated metrics to forecast and generate independent feasibility studies focused on increasing
product usage, account acquisitions, and product cross-sells, all dedicated to maximize share of
wallet and client retention.
• Enhanced usage of internal and external market data analytics via Citi´s analytics applications
platforms in order to increase and drive efficiency in portfolio accounts, create marketing &
sales material, and evaluate client risk on active deal syndications, M&A´s, and new financial
opportunities.
• In charge of assessing of new business development contracts with internal business units, such
as export trade agencies, multilateral & bilateral agencies, and related Citi divisions to ensure
effective and timely product/service offerings, referrals, and deal executions in the LATAM
markets, leading to an increasing ICG revenues above the 6% forecasted thresholds in 2014.
• Collaborate in the development of effective marketing campaigns based on trade research of
financial products with Citibank Treasury department and Bloomberg Professional Services,
including securities, equities, derivatives, bonds, and interest rate swaps.
• Business analyst of Citi’s ICG Markets team responsible for El Salvador’s issuance of $800MM
in Eurobonds in 2014 and the upcoming $900MM 2015 issuance.
• In charge of aligning marketing activities to the bank’s broader multinational visions, goals,
business lines and industry, focused on yielding maximum results in investment banking deals,
leveraged finance, capital, cash, and liability management.
• Direct and support the analytics and research efforts necessary to identify and monitor key
growth drivers in the LATAM business region.
• Coordinate and increase potential client and marketing relationships to ensure business
momentum and future cross-sell opportunities.
• Project manager for LATAM and N.A. Capital Markets Originations, in charge of developing,
driving, formulating, and ensuring success in long term strategies with corporate clients.
• Conduct annual corporate due diligence and AML processes in partnership with Compliance
and Know Your Customer procedures for all local and international clients.
Duesmann & Hensel Recycling (DHR

Precious Metals Trader
• Executed financial strategies, including sort term loans and futures trading/hedging for metal
recycling services and precious metal sales for the DHR franchise in North America.
Eric E. Safieh
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• Designed the structured internal databases used to maximize metal trading and created
segmented analysis reports focused on operational cost classifications, price benchmarking,
and market trends in order to help develop strategic sales decisions.
• Analyzed and processed key financial and consumer market data, helping align new strategic
planning, in order to achieve peak cross-functionally at both financial and sales levels.
• Directly worked with the public relations and sales teams to execute ideal brand marketing,
highlighting the needed areas of focus, turning a 6% sales decline in Q4 2011 to a 14% increase by
Q3 2012
• Developed the local brand and promotional strategy that propelled global corporate sales over
30%, achieving $600 million in gross market sales in 2013.
• Implemented highly effective integrated sales campaigns in coordination with international
banks and commercial partners.
• Head administrator of the precious metal futures trading desk, focused on hedges and sales
for domestic and international corporations in the commodities market (NYMEX).
• Successfully led financial accounting and internal controlling in relation to GAAP, conducting
new internal accounting systems to work in relation with cost centers in order to report monthly
financial figures and audits.
• Established and implemented new means of handling trade information, trade processes, and
accounting in relation with CRM systems.
• Executed financial analysis for parent company, including quarterly/yearly budget planning
focused primarily on sales and marketing budget projections.
• Developed and directed the execution of annual & long-term financial plans in order to meet
and exceed sales and revenue commitments, both in collaboration with the customer service and
sales teams.
• Helped introduce mass marketing campaigns for trade shows all over North America,
collaborating with brand managers to ensure that media and messaging was aligned with the
optimal strategic direction.
• Provided key leadership and analysis plans to support the expansion of multi-year development
plans for the administration of precious metal deals and accounts with domestic and
international trade partners in the Recycling Automotive Industry such as JM, Aurubis, and
BASF.
• Revised and managed payroll, 401k plans, and insurance policies using human resources
information systems (HRIS) - ADP Enterprise.

Created and revised candidate requisitions of prospective employees in support of senior level
hiring managers.
• Conducted and coordinated candidate recruitment through the talent management software
system - TALEO.
• Executed recruitment solutions to increase performance management and succession planning.
• Analyzed and identified potential internal and external employee talent to benefit and advance
workforce development with the use of human resources information systems (HRIS)
• Researched and produced HR database project to recruit plausible candidates in emerging
markets in South America.

Developed and supervised start-up of the company, including business policies and operations.
• Implemented effective controls and procedures to improve organizational performance and
profitability.
• Delivered new business through strategic marketing and sales efforts, increasing consecutively,
annual revenue by 15% for eight years.
• Multi-tasked day-to-day business operations, ranging from accurate planning of daily projects
to product completion.

trader in charge of precious metal trading and sales effectively administered through commercial
partners and the NYMEX. Corporate and Investment banker responsible of identifying new LATAM
business prospects, international investment transactions & financial development opportunities.
Core Professional Competencies include:
- Strategic Credit & Financial Analysis - Financial Management - Market Research & Analysis