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Ershad Ck, Sales Executive

Ershad Ck

Sales Executive·DEYAA AL AAFIYA Trading

United Arab Emirates

Bachelor's degree, BBA: Sales And Marketing

Work experience

Total years of experience: 16 years, 1 months

Sales Executive

January 2024 - January 2025

DEYAA AL AAFIYA Trading

Al Ain, United Arab Emirates

January 2024 - January 2025

Managed sales operations for Jele Beautie Juices, Bento, and Al Aafiyaa Dates across assigned territories, achieving monthly and quarterly sales
targets through strong customer relationship management and effective sales strategies.
Coordinated product promotions, sampling activities, and merchandising operations to improve brand visibility, maintain product availability,
and strengthen relationships with retail clients and distributors.
Conducted market analysis and competitor monitoring, supervised merchandisers for proper product displays, and ensured timely payment
collections while monitoring customer credit limits for smooth sales operations.
Company industry:
FMCG
Job role:
Sales

Sales executive

August 2023 - June 2024

Dayaa al Aafiya

Al Ain, United Arab Emirates

August 2023 - June 2024

Tracked sales performance and ensured monthly, quarterly, and yearly targets were achieved.
Introduced new products and provided samples or demos as needed.
Monitored credit limits and ensured timely collection of payments from key accounts.
Trained and guided merchandisers working in key outlets to optimize display and stock management.
Ensured product freshness and monitored shelf-life rotation for food items.
Resolved customer issues and complaints promptly to maintain high satisfaction and loyalty.
Coordinated with the supply chain and logistics team to ensure timely product delivery and stock availability.
Conducted regular market surveys and competitor analysis to adjust strategies accordingly.
Company industry:
FMCG
Job role:
Sales

Sales Executive (Frozen Division)

January 2022 - January 2024

Global Food Industries

Al Ain, United Arab Emirates

January 2022 - January 2024

Managed sales operations for frozen food brands including Al Areesh, Arctic Gold, and Koki across retail and wholesale markets, ensuring
strong product distribution and achievement of sales targets within assigned territories.
Developed and maintained strong relationships with supermarkets, hypermarkets, and A/B class market customers while supporting key retail
accounts through effective business development and customer service activities.
Executed promotional campaigns, maintained merchandising standards, and implemented market activation strategies to improve brand
visibility, increase product awareness, and support overall sales growth.
Company industry:
FMCG
Job role:
Sales

Senior Sales Executive

July 2022 - April 2023

Global Food Industries

Abu Dhabi, United Arab Emirates

July 2022 - April 2023

Acheived sales goals and service targets.
Analyzed past sales data and team performance to develop realistic sales goals.
Researched sales opportunities and leads to sales goals and increase profits..
Directed sales support staff ini admiinistrative tasks to help sales reps tp close deals.
Develpoed and implemented account management plans to customer satisfation
Company industry:
FMCG
Job role:
Sales

Key Account Sales Executive

May 2016 - June 2022

Gulf international

Abu Dhabi, United Arab Emirates

May 2016 - June 2022

Making pre orders.
Make sure deliveries to customers are on time without any delays.
Payment collections on time before due date.
Arranging merchandisers on time for good display,
Company industry:
FMCG
Job role:
Sales

Sales Executive (Food & Frozen Division)

May 2016 - June 2022

Gulf International,

Al Ain, United Arab Emirates

May 2016 - June 2022

Managed sales and distribution of food and frozen products across supermarkets, grocery stores, and HORECA clients, consistently achieving
sales targets while ensuring excellent customer service and market coverage.
Developed new business opportunities and maintained long-term relationships with customers through regular client visits, effective
communication, and strong account management practices.
Conducted market analysis and competitor monitoring, managed inventory checks and order processing, and coordinated product distribution
activities while minimizing product returns and maintaining customer satisfaction.
Company industry:
Banking

Van Salesman / Merchandiser

January 2009 - April 2016

Gulf International,

Ras Al Khaimah, United Arab Emirates

January 2009 - April 2016

Managed van sales and merchandising operations across assigned retail routes, ensuring maximum product availability, increased sales
performance, and strong customer relationships with supermarkets and grocery stores.
Maintained proper FIFO stock rotation, implemented merchandising standards, and executed in-store branding and promotional display
activities to improve product visibility and customer engagement.
Handled payment collections, prepared daily sales and inventory reports, and efficiently managed damaged and expired stock replacement to
support smooth sales and distribution operations.
Company industry:
Banking
Job role:
Sales

Van Sales Rep/Merchandiser

January 2009 - May 2015

GULF INTERNATIONAL

Ras Al Khaimah, United Arab Emirates

January 2009 - May 2015

Make orders from the customers.
Delivering products at the same time from the van.
collection of payment on time.
Merchandising products at the same time of delivery.
Checking of the expiry dates of the products.
Maintaing good relationship with customers.
Company industry:
FMCG
Job role:
Sales

Education

MAHATMA GANDHI UNI ITY

June 2008

June 2008

Bachelor's degree, BBA: Sales And Marketing

United Arab Emirates

Mahatma Gandhi University

January 2008

January 2008

Bachelor's degree, Sales

United Arab Emirates

Darul Huda Islamic School

March 2005

March 2005

High school or equivalent, High School

United Arab Emirates

Darul Huda Islamic School

January 2005

January 2005

High school or equivalent, Administration And Commerce

United Arab Emirates

Skills

Employee Relations
Expert
Employee Relations
Expert
Accounts
Expert
Accounts
Expert
Merchandising
Expert
Merchandising
Expert
Sales
Expert
Sales
Expert
Business Development
Expert
Business Development
Expert
Key Account Management
Expert
Key Account Management
Expert
CLOSING (SALES)
Expert
CLOSING (SALES)
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert
PLANNING
Expert
PLANNING
Expert
ACCOUNT MANAGEMENT
Expert
ACCOUNT MANAGEMENT
Expert
COLLECTIONS
Expert
COLLECTIONS
Expert
FORECASTING
Expert
FORECASTING
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
NEGOTIATION
Expert
NEGOTIATION
Expert
OPERATIONS
Expert
OPERATIONS
Expert
PRESENTATIONS
Expert
PRESENTATIONS
Expert
Problem Solving
Expert
Problem Solving
Expert
Order
Expert
Order
Expert
Merchandising
Expert
Merchandising
Expert
Sales Coordination
Expert
Sales Coordination
Expert
Sales
Expert
Sales
Expert
Driving
Expert
Driving
Expert
Sales Representatives
Expert
Sales Representatives
Expert
CONTENT EDITING
Intermediate
CONTENT EDITING
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
COORDINATING
Intermediate
COORDINATING
Intermediate
CUSTOMER SERVICE
Intermediate
CUSTOMER SERVICE
Intermediate
ROUTE SALES
Intermediate
ROUTE SALES
Intermediate
SALES OPERATIONS
Intermediate
SALES OPERATIONS
Intermediate

Languages

English
Expert
Arabic
Expert
Hindi
Expert
Malayalam
Native Speaker

Training and Certifications

Certifications
Best employee
Jan 2018

Hobbies

  • Traveling,