Digital operations planning & technology manager
Riyadh pharma
مجموع سنوات الخبرة :14 years, 6 أشهر
• Help lead the implementation of digital tools, processes, and systems as needed to advance company objectives
• Research new online media opportunities and industry updates; set-up in-person meetings when relevant, deliver monthly content to countries, track and record activations to quantify ROI
• On-going collaboration with an agency to create and distribute monthly social content
• Update and distribute SSC Digital Dashboard, complete with competitive activity
• Collaborate with Digital agencies and internal team members to develop clear business and measurement objectives for each initiative
• Share internal best practices and case studies
• Manage closely to specific channel budgets and performance targets, ensuring accuracy, precision, and adherence to financial guidelines.
• Use marketing performance data to produce creative learnings and inform the creative development of testable new concepts.
• Assist in the creation of weekly, monthly, and quarterly customer acquisition forecasts and historical reporting.
•Work with account managers to develop reporting views that provide business intelligence and insight into key areas of focus to drive technology road-maps, investment, and key technology initiatives
•Manage and oversee the customer and prospect experience across web and channel properties.
•Analyze campaign performance and optimize based on acquisition, engagement, and retention goals.
•Provide accurate reports and analysis to department management to demonstrate effective return on investment (ROI)
•Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
•Communicate with CARE business Units, CARE networks and CARE partners
•Responsible for conducting key word research and web statistics reporting
•Contribute to social media engagement and brand awareness campaigns
•Use web analytics software to monitor performance of CARE websites and make recommendations for improvement
•SEO submissions and analytics reports
•Contribute to company and industry blogs and manage e-communications
•Assist with paid media including liaising with digital advertising agencies
•Develop and integrate content marketing strategies
•Keep up to date with current digital trends
•Responsible for managing NMC database and assisting with lead generation activities;
•Negotiate with media suppliers (Facebook, Twitter, Instagram, Snapchat) to acquire the best price for CARE
•Work closely with the Creative team to conceptualize and brainstorm visual and copy ideas
•Prepare interactive strategic digital marketing plan
•Implement digital marketing techniques according to strategic plan by seniors
•Leading and managing digital marketing team in HJH hospital
•Manages daily-weekly-monthly data-driven analysis and reporting of campaign and overall channel performance.
•Lead execution of marketing campaigns (email, social media, PPC, texting, content creation, affiliates) utilizing internal and external tools
•Provide accurate reports and analysis to department management to demonstrate effective return on investment (ROI).
•Devising strategies to drive online traffic to the company website.
•Tracking conversion rates and making improvements to the website.
•Developing and managing digital marketing campaigns.
•Utilizing a range of techniques including paid search, SEO, and PPC.
•Overseeing the social media strategy for the company.
•Managing online brand and product campaigns to raise brand awareness.
•Managing the redesign of the company website.
•Responsibility for planning and budgetary control of all digital marketing
•Evaluating customer research, market conditions, and competitor data.
•Review new technologies and keep the company at the forefront of developments in digital marketing.
•member in the core project team for IDA portal
•Conducted feasibility studies for projects in different Egyptian Governors
•Prepared the Industrial development components sheets, preliminary feasibility Studies for anticipated development projects in Egypt
•Created a database for all Egyptian Governorates that include all information about different industrial, agricultural, educational sectors to utilize it to put a future
•Strategic plan for the industrial activities
•Prepared feasibility studies and evaluates projects for investors, ministries for new Projects
•Prepared researches in participation with different departments of IDA
•Market research in special industrial activities and products to estimate the demand Level using time series
•Conducted economic feasibility studies
•Prepared researches in participation with the department of renewable energy about creating projects in this field to resolve the Energy Crisis in Egypt ( Ex: Wind energy Project - Solar heaters Projects - Recycling remnants to generate Natural Gaz)
•Implemented accounting control enhancements and process improvements through the creation of off-line financial reports
•Identified opportunities to increase revenue by implementing process improvement and supporting tools
•High level of critical thinking skills involved in running finance reports to ensure accuracy
•Formulated procedures, policies and guidelines for assigned financial programs
•Researched, resolved, and clear moderately complex accounting entries and post to general ledgers and other accounting records