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عبدالرحمن  احمد, Marketing and Design Department Manager

عبدالرحمن احمد

Marketing and Design Department Manager·Ithmar Group of Companies

Saudi Arabia

Master's degree, ادارة الاعمال

Work experience

Total years of experience: 15 years, 6 months

Marketing and Design Department Manager

January 2023 - Present

Ithmar Group of Companies

Jeddah, Saudi Arabia

January 2023 - Present

Developed and implemented integrated marketing strategies that enhanced the
groups brand identity and increased overall brand awareness.
Managed a cross-functional team of designers and marketers to execute
innovative advertising campaigns, resulting in significant growth in customer
engagement.
Collaborated with various internal departments to develop advanced digital
solutions, thereby improving customer experience and boosting operational
efficiency.
Utilized data analysis techniques to assess marketing campaign performance,
identifying optimization opportunities that reduced operational costs by 20%.
Spearheaded the development and integration of AI-driven systems to optimize
marketing strategies, enhancing customer segmentation and campaign
effectiveness. Additionally, developed comprehensive technical documentation
for tender proposals, contributing to successful bid wins.

Company industry:
Internet & E-commerce

Lead Graphic and Web Designer

January 2020 - January 2022

Saudi Technology Company

Jeddah, Saudi Arabia

January 2020 - January 2022

Company industry:
Private Security Services

Marketing Manager

January 2020 - January 2022

Saudi Technology Company,

Jeddah, Saudi Arabia

January 2020 - January 2022

Led a 15-member team in transforming IT operations, driving technological
innovation and operational efficiency.
Executed a cloud migration strategy that reduced costs by 25% and enhanced
organizational scalability.
Implemented a comprehensive cybersecurity framework, achieving zero critical
security incidents.
Optimized resource allocation to deliver three major initiatives under budget,
directly fueling business growth.
Analyzed spending patterns to identify and address critical resource allocation
challenges.

Company industry:
Private Security Services

Senior Graphic Designer

January 2016 - January 2020

IKEA

Dubai, United Arab Emirates

January 2016 - January 2020

Company industry:
Retail & Wholesale

Senior Marketing Executive

January 2016 - January 2020

IKEA,

Dubai, United Arab Emirates

January 2016 - January 2020

Engineered integrated marketing campaigns across five channels, expanding
audience reach by 60%.
Leveraged advanced analytics to identify and target three high-potential market
segments.
Managed marketing resource deployment to increase brand engagement by 60%
and improve customer interaction rates.
Developed and executed optimization strategies that significantly enhanced
campaign effectiveness and market penetration.

Company industry:
Retail & Wholesale

Senior Marketing Executive

January 2012 - January 2016

Al Othaim Group,

Riyadh, Saudi Arabia

January 2012 - January 2016

Designed and implemented targeted marketing strategies resulting in substantial
market penetration.
Conducted market research to uncover new business opportunities and target
audience insights.
Aligned marketing efforts with organizational objectives and sales targets.
Integrated traditional and digital media platforms to engage untapped audience
segments.

Company industry:
Retail & Wholesale

Graphic Designer

January 2010 - January 2012

Free LAP

Mansoura, Egypt

January 2010 - January 2012

• Assisted senior designers in creating visual concepts for marketing materials and client websites.
• Produced design mockups and layout drafts for various digital and print projects.
• Worked on basic web design tasks using HTML/CSS, contributing to client website
improvements.
• Designed digital and print marketing materials, including banners, flyers, and social media graphics.
• Developed and maintained the companys website, ensuring it was fully optimized and responsive for all devices.
• Assisted in creating engaging content for social media platforms, resulting in a 10% increase in engagement.
• Developed and executed design strategies for digital marketing campaigns, resulting in a 15% increase in online sales.
• Designed high-quality web assets and maintained consistent branding across all digital touchpoints.
• Worked closely with marketing teams to ensure designs aligned with business objectives and customer needs.
• Designed and developed responsive websites and landing pages, improving user engagement by 30%.
• Created branding and marketing materials, including logos, brochures, and social media graphics, contributing to a 20%
increase in brand awareness.
• Collaborated with development teams to ensure seamless integration of design and functionality for multiple web platforms.
• Conducted user research to refine user interface (UI) designs, optimizing user experience (UX) and increasing customer satisfaction.

Company industry:
Consumer Electronics

Marketing Specialist

January 2010 - January 2012

Free LAP,

Mansoura, Egypt

January 2010 - January 2012

Developed marketing campaigns that increased product awareness and sales by
20%.
Performed comprehensive market research to identify emerging trends.
Executed data-driven market segmentation to penetrate three new audience
segments.
Coordinated cross-functional efforts to align sales and marketing goals, resulting
in a 20% surge in collaborative performance.

Company industry:
Market Research

Education

American University Cairo

January 2015

January 2015

Master's degree, ادارة الاعمال

Egypt

Tanta University

January 2011

January 2011

Bachelor's degree, المحاسبة

Egypt

Skills

VISUAL ARTS
Intermediate
VISUAL ARTS
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
WIREFRAMING
Intermediate
WIREFRAMING
Intermediate
WEB DESIGN
Intermediate
WEB DESIGN
Intermediate
HYPERTEXT MARKUP LANGUAGE HTML
Intermediate
HYPERTEXT MARKUP LANGUAGE HTML
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
MEDIA MANAGEMENT
Intermediate
MEDIA MANAGEMENT
Intermediate
DESIGN STRATEGIES
Intermediate
DESIGN STRATEGIES
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
SALES
Intermediate
SALES
Intermediate