cfo chief financial officer
Mubadala
Total years of experience :23 years, 0 Months
Define and deliver financial strategy, budgets, P&L, balance sheet, and five-year business plan of Abu Dhabi Entertainment Company. Head all facets of accounting functions, including payroll, internal/external audit, and financial/ legal relationships. Deliver accurate representations of key findings to Board and senior management team for robust decision-making. Coordinate with CEO on an organizational strategic vision to execute all tasks necessary to achieve set mission and growth plans. Implement updated corporate financial controls and processes to guarantee best practices and adherence to accounting standards including IFRS and Mubadala codes of conduct. Administer financial management of all life cycle CAPEX projects, including stadium refurbishment. Devise and deploy Emiratisation strategy, while developing performance management program. Oversee delivery of IT strategy and implemented recommended system changes. Monitor rental and commercial lease document processing. Prepared annual accounts of auditors in Q4 and Q1.
• Designated as risk management and business continuity chairperson.
• Facilitated as company officer for ethics, compliance, and code of conduct management.
• Developed and executed VAT implementation throughout all venues at Zayed Sports City.
• Generated 20% revenue growth in 2018 and reduced 50% DSO within first six months of joining.
• Successfully led commercial negotiations and signatory for all forms of payment and banking transactions.
• Completed AED 114M Stadium refurbishment as Finance lead within defined budgetary and time constraints.
• Proactively oversaw power of attorney (POA) for all user/ service agreements, invitations to tender, and requests for commercial proposals.
• Served as PRO Manager to administer immigrations, company VISAs on and off-boarding, POA for departing and terminated employees.
Directed end-to-end process of enhancing financial strategic planning to improve business management and reporting. Renewed DOA, Finance directives, and SOPs for the group. Promoted financial awareness and implemented sound business practices. Controlled real estate and mall operations, such as commercial, F&B, and residential and mixed use property portfolios. Oversaw preparation of company’s management reporting and consolidated financial statements. Evolved dashboards and commentaries to best highlight business impact behind the numbers. Spearheaded existing portfolio of asset classes to support financial return goals for the various assets. Conducted year-end audit in accordance with issued schedule. Maintained efficient finance department for group, including automation, workflow efficiency, and systems implementation in accordance with IFRS and company policies. Guaranteed HRMS employee personal expense recovery and family expense reimbursement.
• Secured 3B AED worth of multiple developments by upgrading financing operations.
• Mitigated cost, time, and manpower by implementing efficient new ERP SAP software.
• Identified risk and internal controls deficiencies and applied corrective actions to enhance group performance.
• Maintained effective interfaces with corporate, investment, lead bank, and financing relationships.
• Served as liaisons with lawyers, banks, and insurance agencies to negotiate bank finance products, rates, and legal cases.
• Successfully operational efficiency by monitoring journal entries, accounts payable transactions, accounts receivable activities, and petty cash and cheques towards payment of suppliers and employee advance.
• Uncovered lucrative opportunities for company growth and profitability, while mapping finance department structure and defining staff roles to ensure best financial performance, with biannual review.
• Reduced DSO by 45% in first six months and served as finance lead for SAP FICO, MM, REFX, project, and HR implementation, and four-month full implementation.
Steered operations associated with regional finance teams at all Jumeirah hotels, covering Middle East and South Asian Jumeirah properties. Executed month-end closing, treasury, FD, FX, Payroll, credit risk, accounting, budgeting, and audits. Directed team of finance managers and accountants to improve performance in compliance with well-defined KPIs. Played active role in policy creation and development. Nurtured relationships with SBU (hotels), mentored led office teams by providing continuous guidance and delivering world-class credit service. Organised setup of International finance and credit facilities within the Jumeirah gulf region. Recruited qualified finance professionals within the Gulf region, in line with Jumeirah competencies and succession plans. Ensured SBU credit teams adhered to all Jumeirah Group Finance directives, IFRS, and GAAP. Engaged as “account handler” for all major clients in the region.
• Reduced potential credit areas of risk within Jumeirah by implementing best practices throughout entire group.
• Chaired regional finance committee to update on progress and support SBU-based finance meetings to offer guidance.
• Lessened 120+ debt by 30% in the first 12 months and decreased 30% DSO at all Hotels in first five months.
• Served as full A/R Centralisation project lead and executed payment Gateway project throughout Jumeirah hotels globally.
• Successfully headed as DCC (Direct Currency Conversion) Project lead for all Dubai/Abu Dhabi hotels.
• Engaged as PCI Compliance Committee voting member and renewed finance credit directives and SOPs with future Governance.
• Built trusted rapport with top-tier clients and coordinated funds collection from accounts for all SBUs in region and negotiated payment restructuring, discounts, and all other risk-associated decisions.
• Provided value-added information for CFO, GM, hotel manager, board members, and shareholders by creating, monitoring, and analysing credit reporting on weekly and monthly.
Managing DSO driven collections, maximising money collection, ensuring all bad debt customers
are channeled through the police and legal procedure progressively when required.
Ensure compliance monitoring and internal controls are in place, including processes for
management of operational risk, in accordance with Company and regulatory standards.
Overseeing and managing all aspects of the regional credit function of 20 staff.
Establishing uniform work standards; develop objectives and design/maintain effective workflows
and operating procedures in a multicultural environment.
Investigating credit standing of new customers using a credit scoring system, arrange terms of
payment, and follow up on collection of accounts.
Responsible for invoicing department and cashier activities including all invoicing, accuracy of
charges on customer bills, reconciliation and GL, A/R and A/P management.
Determining the amount of credit to be extended and recommend amount of working capital
necessary to finance accounts receivable and to provide reserves against bad debts.
Establishing and maintain effective relationships with key customers in the region, involving client visits on a regular basis.
Management of data storage and archiving for the finance function.
Credit insurance coverage and monitoring for all necessary accounts.
Lead and develop effective team through communication, KPI’s, performance management,
development plans and reward/recognition practices.
Prepare and review reports as required, e.g. Month-end debtor reports, balance sheet
reconciliation, DSO, income reconciliations, collection trends and analysis, as required by
immediate head.
Maintain a high level of morale within the department together with high levels of operational
output and customer services.
Responsible for front-line management development, front-line management succession
planning, quality and corporate controls, staff development, process and policy improvements.
Manage across multiple functions, multi-unit environment, recovery agency management, field
collections, and relationship management.
Project manager for F1 event in Abu Dhabi 2010 and FINA world swimming championships 2010.
✓DSO reduced by 50% in 12 months.
✓Record broken for highest collection total in Al Futtaim History in the month of Aug, during
Ramadan when traditionally collections figures are low.
Over all and Financial management of the company’s Staff, accounting and legal matters.
Preparation of Budget, forecasting, monthly closing and Tax documentation.
Management of all Staff including 3 sales team, 4 accountants and 1 payroll staff.
Carrying out analysis for revenue trends and Budget vs. Actuals.
Installing best practice methods for process and procedures in all areas of the business.
Monthly and quarter end analysis of all business activities including audit assistance.
Managing all credit collections, chasing and litigation by fax, phone and e-mail.
Travelling all over Spain and Europe to meet and negotiate pricing strategies with developers,
clients, banks and private individuals.
Management and removal of bad tenants through litigation and the court.
Database creation, implementation and maintenance management.
Responsible for maintaining and improving creation of the monthly finance pack and all closing
activities.
Communication with customers at all levels in all languages via phone, being the company
spokesperson in all avenues of business.
Liaising with sales, rental and management, gaining feedback and listening to customer’s needs,
ensuring new ideas are coordinated and executed.
KPI Supervision and management.
Managing Payroll, P&L B/Sheet and year end/month end activities, including Audit management.
Management of all Marketing and social media activities, including digital marketing.
Managing credit risk for all new and existing customers.
Supervision of the cash collection of over 200 accounts throughout EMEA.
Management reporting on all bad debts on a weekly and ad-hoc basis using Business Objects.
Participate in weekly management reviews of delinquent accounts.
Manage all new customer creations in SAP and Poetic.
Contract management in SAP of all OEM and UAR Customers.
Royalties invoicing for all OEM Customers using SAP.
Improving and maintaining the communication levels with customer support and the sales
teams with finance.
Weekly Participation on the Data management council as a super user for the SAP System.
Project work stemming from the Data management council.
DSO collation on a month and quarter end basis.
Responsible for maintaining and improving creation and collection levels.
Monthly and quarter end analysis of bad debt, reporting to the U.S.
To control releasing of products ensuring financial coverage is in place before shipment.
Management and Supervision of A/P and G/L areas.
Provide support within the treasury operations team ensuring all settlement procedures are completed in a timely and efficient manner.
Prepare and complete bank reconciliation’s for Diageo’s accounts, investigating and solving any discrepancies on the spot.
Generating and transferring payments transacted by dealing room via various payment systems to strict daily deadlines.
Ensuring all transactions are confirmed and agreed prior to settlement with dealers and banks.
Daily liaison with banks regarding operating issues.
Daily liaison with all other front and middle office areas regarding numerous on-going and ad-
hoc issues and project work.
Daily accumulation of bank balances and information downloaded from the net.
End of day / month report production and analysis.