LF – BD Manager
National Commercial Bank (NCB)
Total years of experience :23 years, 1 Months
Responsible for key initiatives and programs for automotive dealers, as well as developing campaigns and marketing activities on regular basis.
Reporting to LFD Head with responsibilities to manage sales strategic direction, business activities and transformation of sales process to achieve the shortest TAT within the industry. Increased portfolio from SAR 3B to more than SAR 21B and sales team from 75 to 200+ over a 5-Yr period.
Managed sales and aftersales operations of all KSA branches with P&L responsibility by developing and implementing sales programs and campaigns. Participated in the launch of new models, carried-out sales events, and coordinated finance campaigns with NCB. Managed to resolve customer complaints in coordination with Ministry of Trade.
Managed the company’s all type of sales channels, service, parts, vehicle ordering and logistic, and marketing activities. Managed to achieve a sales target of more than 2B (104%) at the required NP target. Active participation in pricing discussion.
Developed a comprehensive budget guideline covering regional marketing activities. Completed the launch of the new AUDI after-sales center where the 7-Step Parts Storage Technique was applied along with the new VW, AUDI, and B&P facility layout for Riyadh.
Introduced a competitive service contract agreement for fleet Customers. Engaged with regional offices to formulate service strategies.
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Developed and executed marketing plans of each model that delivered 100% sales achievement. Introduced and launched the new generation Prado into the Saudi market by providing CEP analysis for price and product positioning. Developed communication strategy and budget in coordination with Drive agency. Produced 2003 4WD Salesman Guide. Provided gross profit simulation on quarterly basis. Presented marketing brief and supervised training plan for the entire sales force
Achieved more than 100% service sales and 85% net profit. Maintained a 95% overall productivity, 110% technical efficiency, and 86% labor utilization. Managed the Winner and First runner-up of the technician skill contest. Awarded the best service center based on warranty audit. A member of the Service Advisor Judging Committee during skill contest. Provided Field Technical Reports and Marketing Product Reports as and when required
Conducted field visits to develop dealer service centers utilizing TQS. Reported Saudi MSI to TMC on quarterly basis. Coordinated and communicated ALJ Mid-Range Plan with TMC. Established, managed, and promoted NCCI vehicle insurance business unit.
Developed and coordinated enrolment and budget of ALJ T-TEP introduction plan. Reviewed and communicated ALJ role of the 2nd Customer Service Marketing Conference. Member of the International Service Champions’ Assembly committee. Communicated FTR and PRR with GCC distributors. Effectively participated in the development of the Advanced TSMT program. Participated in the planning of the Dealer Executive Training Seminar. Conducted Service Consultation to pilot service center in Malaysia. Attended various instructor courses.
A BS degree holder with a focus on machine design and computer aided design (CAD). Additionally, developed a 3-dimensional automated shaft designer software and a member of a team that designed and built a Go-Cart.
