Ezzeddine Yassine

• Led end-to-end 360° campaigns for government and private-sector clients
• Shaped creative strategies translating complex business challenges into
compelling ideas
• Managed and mentored multidisciplinary creative teams
• Delivered national and regional campaigns for RCRC, MOF, MOC, Rally Dakar,
AlUla, Expo 2030, Netflix

• Led the creative department across multiple high-stakes pitches and
projects for Riyadh Bank, P&G, and PIF.
• Developed integrated communication frameworks that ensured brand
consistency across all digital and physical touchpoints.
• Optimized creative workflows, resulting in faster turnaround times and
increased client satisfaction.

• Began career at JWT and progressed over 17 years from Designer to
Associate Creative Director
• Advanced through key roles: Senior Graphic Designer, Art Director, and
Senior Art Director
• Demonstrated consistent performance with increasing strategic and
leadership responsibilities
• Worked across a wide range of clients and competitive pitches at every
career stage
• Evolved from hands-on design and craft to concept development and
creative leadership
• Led teams and shaped overall creative direction across multiple campaigns
• Owned briefs and managed campaigns end-to-end, from strategy and
ideation to execution and delivery
• Contributed to and led integrated campaigns for major local, regional, and
international brands including STC, SABB, Volkswagen, Maaden, Shell,
Flynas, Almarai, Burger King, SABIC, PIF, and others
• Delivered strong creative ideas aligned with clear business objectives

• Evolved through progressive leadership roles over 17 years, from Senior
Graphic Designer to Associate Creative Director.
• Managed a diverse portfolio of global brands: Volkswagen, Shell, Burger
King, and Almarai.
• Led integrated regional campaigns for STC, SABB, and SABIC, consistently
meeting KPIs and business objectives.