CIO and Digital Director
Keepcool, Metabolik & Neoness Fitness Centers
Total years of experience :32 years, 9 Months
• Managed the Think, Build and Run of the brands’ information systems (300 fitness centers and 2 headquarters),
• Reorganized the operational processes and set up the adequate project teams to shorten time-to-market of strategic projects,
• Hired, trained, and supervised a multi-site IT team: Software Developers, Infrastructure and DevOps Engineers, Project Managers, Business Analysts, Data Engineers, Data Analysts and Customer Support Officers,
• Successfully delivered strategic projects:
o Development of a Members’ Companion Mobile App enabling NFC access pass based on Apple and Google wallets among many other features,
o Migration of Marketing Campaign Platform from Adobe ACS to SAP Emarsys,
o Migration of financial system from Cegid/Quadra to SAGE FRP 1000,
o Integration between AWS service platform, Azure Data Lake, and Microsoft Power BI visualization solution,
o Developed Customer Churn Prediction & Prevention and Lead Scoring Models based on multiple data sources (CRM, Gym Attendance, Marketing Campaign Platform, Financial Records, Sales Management Platform, Customer Mobile App)
• Provided concrete solutions to operational and logistic problems that restaurateurs are facing by designing, developing, and marketing, in less than 18 months, an innovative and comprehensive cloud platform which facilitates the management of their operations, marketing and sales,
• Developed and executed business plans, as well as marketing & branding strategies,
• Designed products and aligned their roadmap to fulfil evolving customer needs,
• Formed, trained, and supervised the software development and sales teams to enhance their overall capabilities,
• Governed cash flow and finance,
• Liaised with and managed contractors while nurturing relationships with strategic customers.
• Contributed to the startup of two offshore software development centers (Morocco & Vietnam)
• Formed, trained, and drove the delivery teams,
• Set and monitored operations KPIs,
• Developed the provisional budget and ensured the P&L monitoring of the business units,
• Established and applied quality procedures
• Created a harmonious work environment,
• Made technical and organizational choices,
• Launched and piloted several R&D projects aimed at improving internal information system,
• Transferred software development activities, with an annual budget of over €7 million, from France to Morocco and Vietnam applying an offshore strategy, resulting in the cutting of operational costs by 30% while simultaneously enhancing customer satisfaction.
• Grew a multi-site IT team from 15 to more than 100 professionals based in Morocco, France, and Vietnam: Information Systems Architects, Analysts, Software Developers, Project Managers, Test Specialists, Customer Support Officers, Database Managers, Infrastructure Specialists.
• Gathered customer requirements, analyzed existing systems, proposed alternative functional architectures and transformation roadmaps,
• Solved technical problems. Benchmarked and compared available solutions,
• Estimated project costs, analyzed, and mitigated risks, supervised, and reported on project progress,
• Delegated tasks, planned resources and activities and led project teams,
• Selected and supervised the work of sub-contractors,
• Contributed to the creation of an internal start-up specializing in information systems architecture consulting,
• Successfully implemented an integrated commercial support system for marketing teams, which allowed them to decrease the release time of new products and services from 18 months to just 3 months,
• Spearheaded numerous consulting missions resulting in the transformation of enterprise information systems (requirements specification, target architectures definition, benchmark of technical solutions and sub-contractors, supervision of implementation teams, change management).
• Designed and developed DNA data processing algorithms to support biologists in clinical genomics research, resulting in the discovery of genes involved in several pathologies.
• Played a major role in the development of an electrical network design and simulation software by improving numerical analysis algorithms to achieve real-time simulations.