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تم إلغاء حظر المستخدم بنجاح
Fadel Alfadli, Assistant Marketing Manager, Marketing Project Manager

Fadel Alfadli

Assistant Marketing Manager, Marketing Project Manager·Americana Foods,

الكويت

دبلوم, Computer Graphics

الخبرة العملية

مجموع سنوات الخبرة: 27 سنوات, 5 أشهر

Assistant Marketing Manager, Marketing Project Manager

يونيو 2009 - حتى الآن

Americana Foods,

الكويت

يونيو 2009 - حتى الآن

• Lead integrated marketing project management initiatives across multiple FMCG categories within GCC and
Levant markets, supporting brand growth, operational alignment, and commercial marketing objectives.
• Spearhead large-scale packaging transformation and product relaunch projects for bakery, ready-made sandwich,
salad, and food service categories to strengthen product positioning, shelf visibility, and regional brand
consistency.
• Contributed to a 37% increase in sales following the successful relaunch and packaging revamp of the So Fresh
ready-made sandwiches and salad category through strategic redesign and enhanced consumer-focused
packaging solutions.
• Manage cross-functional collaboration with marketing, sales, purchasing, QC, production, and external agencies
to support campaign execution, packaging development, and product launch activities.
• Collaborate closely with creative agencies, media partners, and social media teams, including FP7, Mindshare, and
Team Creative, to execute integrated ATL and BTL campaigns aligned with brand and commercial objectives

مجال الشركة:
المطاعم وخدمات الطعام

Marketing Supervisor

يونيو 2009 - حتى الآن

Americana Foods

الإمارات العربية المتحدة

يونيو 2009 - حتى الآن

• Developed and executed ATL and BTL campaigns, seasonal promotions, retail branding initiatives, POSM
materials, and trade marketing activities to strengthen customer engagement and in-store brand visibility across
Kuwait.
• Oversaw merchandising displays, planograms, and retail execution strategies to maximize product exposure,
improve category visibility, and enhance shopper engagement across various sales channels.
• Directed the adaptation and rollout of more than 70 Americana bakery products under the So Fresh range while
ensuring consistency with packaging standards, market positioning, and consumer expectations.
• Supported strategic marketing planning through sales analysis, packaging optimization initiatives, and
identification of opportunities to strengthen brand communication and market performance.

مجال الشركة:
المطاعم وخدمات الطعام
الدور الوظيفي:
التسويق والعلاقات العامة

Senior Creative Graphic Designer

يونيو 2009 - حتى الآن

Americana Foods

الإمارات العربية المتحدة

يونيو 2009 - حتى الآن

• Established and developed key visual identities and creative branding concepts for Americana bakery categories
across packaging, digital media, retail branding, and promotional communication platforms.
• Led creative design and social media content production activities, including food styling, retouching, packaging
adaptation, and digital campaign implementation, supporting the growth of Americana Foods online presence in
Kuwait.
• Directed packaging production workflows, pre-press operations, print-proof approvals, and printing execution
processes across flexible packaging and offset printing systems to ensure technical precision and production
quality.
• Designed packaging concepts, merchandising displays, promotional materials, brochures, flyers, and retail
branding assets for both new and existing FMCG product lines.

مجال الشركة:
المطاعم وخدمات الطعام
الدور الوظيفي:
التصميم والإبداع والفنون

Art Director

يونيو 2009 - أبريل 2026

Americana Group

صبحان، الكويت

يونيو 2009 - أبريل 2026

مجال الشركة:
إنتاج الأغذية والمشروبات

Senior Graphic Designer

يونيو 2007 - يونيو 2009

Al Khat Packaging

صبحان، الكويت

يونيو 2007 - يونيو 2009

• Developed creative packaging designs, branding concepts, and production artwork for commercial and FMCG
packaging projects across multiple product categories.
• Supported print production activities, packaging adaptation processes, and design execution while ensuring
compliance with technical printing specifications and brand standards.

مجال الشركة:
المحاسبة

Director, Design Department –

يناير 2002 - يناير 2009

International Paper Products Manufacturing Co. (IPACK)

الكويت، الكويت

يناير 2002 - يناير 2009

• Directed the companys design department operations, overseeing packaging development, creative production
activities, print preparation processes, and branding execution for multiple FMCG and commercial clients.
• Led creative teams in developing packaging concepts, branding materials, and production-ready artwork while
ensuring alignment with client specifications, technical standards, and market requirements.
• Managed pre-press workflows, print approvals, quality packaging standards, and supplier coordination activities
to support efficient production processes and high-quality packaging output.

مجال الشركة:
الطباعة
الدور الوظيفي:
الهندسة

Art Department Lead

يناير 2002 - يونيو 2007

iPack (International Paper Products Mfg Co.)

صبحان، الكويت

يناير 2002 - يونيو 2007

مجال الشركة:
الطباعة

Organizer of the Auctions and Tenders Department Material Handling Department Stores

مارس 1999 - مايو 2003

Kuwait Oil Company

الأحمدى، الكويت

مارس 1999 - مايو 2003

مجال الشركة:
النفط والغاز

Auctions & Tenders Coordinator, Material Handling Department Stores

يناير 1999 - يناير 2003

Kuwait Oil Company (KOC)

الإمارات العربية المتحدة

يناير 1999 - يناير 2003

• Coordinated administrative and operational activities related to auctions, tenders, and material handling
processes within the department stores and inventory operations.
• Supported documentation management, procurement coordination, inventory tracking, and internal operational
procedures to ensure workflow efficiency and organizational accuracy.

مجال الشركة:
النفط والغاز

التعليم

Alsane Group

يناير 2002

يناير 2002

دبلوم، Computer Graphics

الكويت

المعدل التراكمي (نسبة مئوية): 100%

المعدل التراكمي (نسبة مئوية): 100%

Skills

BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
BRAND IDENTITY
Intermediate
BRAND IDENTITY
Intermediate
CREATIVE THINKING
Intermediate
CREATIVE THINKING
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
PACKAGING AND LABELING
Intermediate
PACKAGING AND LABELING
Intermediate
TRADE MARKETING
Intermediate
TRADE MARKETING
Intermediate
VISUAL COMMUNICATIONS
Intermediate
VISUAL COMMUNICATIONS
Intermediate

اللغات

العربية
مبتدئ
الانجليزية
مبتدئ

التدريب و الشهادات

الشهادات
Strategy Planning & Execution
Feedback Essentials —
Decision Making —
Adobe After Effects Course
Adobe Premiere Pro Course
Artificial Intelligence Course

الهوايات

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    Awarded Employee of the Year for 7 years out of a total of 17 years