فادي أسد

Office & Home Furniture
Fit-out

• Achieved 15% increase in the overall revenues
• New market share was added in the first year, resulted in immediate new revenue stream.
• Ensure commercial opportunities are optimised and the company’s position is always suitably protected.
• Review and provide input into the Higher Management.
• Form and always develop effective relationships with the client and any design team members where applicable.
• Working with the Procurement Team ensure that the procurement of sub-trades and suppliers is undertaken in a
timely and cost-effective manner ensuring that the packages are robust with buying gains optimised.
• Support the bid and business development processes through liaison with the relevant teams and personnel,
coordinating and providing constructive commercial input.

• In the course of 4 years the overall revenues surged from 20M to 150M.
• Planning, developing and directing all commercial activities through the strategic objectives, and cascade these to the
business plan and ensure flawless execution to provide maximum profit.
• Identify the market segments, which goes in line with the management vision
• Introduce new furniture product line.
• Involve in the hiring activities related to the sales, Marketing & Estimation Dept
• Overseeing the commercial part of business to comply with the P/L guidelines setup by the management.
• Work together with the finance and Operation department to project the cash flow, cost and collection.

• Achieved 18% increase in the overall revenue
• Oversee all sales and business development functions
• Including new product rollouts
• Planning and executing the GCC market expansion
• Set the Mission and Vision for the Division
• Develop the internal capability for the division.
• Follow the latest trends on the furniture market by attending the office furniture exhibitions worldwide

• Increase territory sales by 100% over the first year and 18% in yearly bases.
• Engagement with top interior designers and Architects, Project Management Consultants.
• Maintain contact with client personnel to identify future projects and enhance overall client relations to assure
opportunities to secure work.
• Preparation of proposals, bids, sales product quotations and business presentations.
• Mapping of new market segments.
• Strong technical & commercial knowledge on own products & competition products
• Selling office design concept to direct clients as per their requirement
• Establish company’s new channel of sales organization for the new office furniture brands, fit-out projects
• Follow the latest trends on the furniture market by attending the office furniture exhibitions worldwide

• Increase territory sales by 17%, by increasing the market share
• Define the product strategy and roadmap
• Develop the core positioning and messaging for the product
• Perform product demos to customers
• Work with suppliers to set pricing to meet revenue and profitability goals
• Deliver a monthly revenue forecast
• Brief and train the sales force at quarterly sales meetings
• Follow the latest trends on the furniture market by attending the office furniture exhibitions worldwide