Fadi Asad

PR & Communication Manager
Key responsibilities:
• Develop a marketing communications plan including strategy, goals, budget and tactics
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media
• Coordinate with the Marketing Manager and Manage all public relations activities
• Coordinate with the brand managers and the creative team for a proper content creation
• Direct social media team to engage audiences across traditional and new media
• Responsible on managing and executing monthly/ yearly digital media calendar
• Reporting on monthly/ yearly Digital media/ Sponsorships/ events to the marketing manager
• Manage all co-sponsorships (long term and short term) including proposal, follow up and physical
attendance as per the need.
• Manage field factory visits to monitor the execution of activities.
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Manage media inquiries and interview requests
• Manage the process of Marketing internal communication, collecting news from the team members,
writing/ proofreading content, and publish to associates
• Maintain expert skill in using media platforms during crisis
• Create content for press releases, byline articles and keynote presentations
• Monitor, analyze and communicate PR results on a quarterly basis
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Build relationships with thought leaders to grow media awareness
• Maintain a keen understanding of industry trends affecting clients and make appropriate
recommendations regarding communication strategy surrounding them
• Internally, ensure that employees are aware of changes and projects within the company
• Distribute executive messages, prepare presentations and internal memos, and conduct meetings
to share information.
• Develop print materials and branding strategies for employee use.
• Direct marketing and public relations staff or provide communications coaching for employees
• Communicate with the media and other interested parties to announce new products and discuss
organizational changes in a way that attempts to maintain a positive image of the company
• Managing the customer care activities by planning and executing the customer and consume
survey.

Driving communications across the organization and to external stakeholders:

1. Implement the communications strategy, raising Unigaz profile with each of the external stakeholder groups using the most effective channels for doing so.
2. Manage Unigaz’s internal communication channels, so that central and frontline delivery teams are kept up-to-date and are sharing relevant information effectively.
3. Ensure all communication with internal and external stakeholders is prompt, clear and compelling.
4. Work closely with fundraising and delivery teams to support the team lead on developing a new public affairs strategy, raising Unigaz’s profile with policy makers.
5. Ensure the successful delivery of fundraising, communications and donor engagement events, in particular donor site visits, major donor fundraising dinners, Unigaz’s Annual Thank You event, and key publicity events.
6. Act as key contact with external design agencies and printing service providers.
7. Print, broadcast and digital media: Take responsibility for and manage key communication channels including a redesign of Unigaz’s website, Annual Review, supporter newsletters and social media.
8. Create and publish lively and engaging content for digital and social media channels.
9. Coordinate PR opportunities including awards applications and press relations to secure coverage for Unigaz and our stakeholders in print, broadcast and digital media.
10. Monitor press coverage and policy updates that may impact on our PR and policy strategies.
11. Develop tools to effectively plan outbound communications and PR activities.
12. Ensure Unigaz’s Press & PR pipeline is kept up to date.
13. Manage a communications calendar across the organization.
Communications strategy:
14. Support and strengthen Unigaz’s brand positioning and visual identity, and ensure everything produced is in line with brand guidelines.
15. Research and keep up-to-date on latest trends in digital communications in order to ensure best practices and improvements are implemented as needed.
16. Ensures that communications within Unigaz reflect our brand, values and objectives.
17. Takes active steps to communicate new developments in a timely manner and asks for help if needed.
18. Communicates relevant and appropriate information about young people with partners
19. Constructively manages barriers to effective communication Planning and Organizing Plans in the short-medium term (a month ahead), with realistic but challenging timescales understanding resources required Prioritizes own workload in accordance with higher level goals and objectives.
20. Meets deadlines and advises others promptly of likely delays against plans.
21. Quickly adjusts and refocuses plans when circumstances change.
22. Has systems and files in place.
23. Carries out detailed planning of individual activities keeping other staff and/or partners informed Engages in joint activities with colleagues to achieve mutual objectives.
24. Teamwork Gains the cooperation and buy-in of team members to challenging tasks.
25. Encourages the sharing of ideas in own team and between colleagues to support individuals and the project as a whole.
26. Accepts decisions that are made for the good of the team after consultation and communication.

• Writing Proposals for Lebuti Real Estate Clients.
• Planning, quotations, deliverables.
• Searching for the best suppliers for Lebuti and creating partnerships, in term of printing and advertising companies.
• Handling Lebuti Advertising tools in term of content and strategy.
• Managing Lebuti online tools (facebook, Instagram, Twitter, YouTube, snapchat, pinterest).
• Managing digital content and scheduling for Lebuti social media pages and online websites.
• Empowering Lebuti advertising tools and strategy with partnerships and by creating own tools.
• Organizing and participating in events in Lebanon and worldwide.
• Empowering Lebuti partnerships with local and international media.
• Taking Responsibility for all design concepts.
• Proposing Lebuti services for potential clients.

• Managing day-to-day operations of the company, and leading a team of graphics designers to complete projects.
• Holding discussions and negotiations with customers to acquire orders, understanding requirements and conveying these to the graphics design team.
• Implementing and ensuring that adequate systems and procedures are followed across the company to facilitate streamlined operations.
• Interviewing and recruiting competent staff, and building a high performance team; overseeing financial performance and ensuring profitability of operations.
• Directing several graphic design projects for print and web media, establishing the creative vision and developing marketing campaigns for clients.
• Developing proposals and presenting ideas to clients, collaborating with account executives to ensure clients’ requirements are met.
• Maintaining project deadlines through consistent follow-up with the project team and monitoring project progress supporting the team in case they face technical issues.

Freelancing Graphic Design and Marketing