Fadi Safa

Manages sales of the company’s products and services in Kuwait Ensures consistent, profitable growth in sales revenues through positive planning,
Identifies objectives, strategies and action plans to improve
short- and long-term sales and earnings
 Responsible for Coops in terms of Sales, Marketing Contracting, increasing market share, distribution and all market promotions.
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 Responsible for the Sales, Merchandising Team in term off improving their performance to achieve their Targets within the Company guidelines.
 Contracting the coops.
 Working with companies on their brands to improve distribution listing and promotions.
 Forecasting all SKUs and brands to avoid OOS situations.
 Working with the marketing Agent to monitor the promoters in the market.
 Daily, weekly, and monthly report of sales.
 Trade promotion, consumer promotion, tracking and coordination.
 Set monthly target for all brands.
 Locates or proposes potential business deals by contracting potential partners discovering and exploring opportunities ( new partners new brands).
 Develops, negotiating strategies of new venture with company strategies and operations, examining risks and potentials estimating with our partners their needs and their goals.

 Responsible for Coops in terms of Sales, Marketing Contracting, increasing market share, distribution and all market promotions.
 Responsible for the Merchandising Team in term off improving their performance to achieve their Targets within the Company guidelines.
 Responsible for all activities launching and promotions (allocate promoters, POS materials, daily reports, weekly reports, monthly reports).
 Working with the local distributor on forecast for all brands.
 Ensure best visibility in each segment for all brands.
 Set Area Targets in term of promotions and budgets within Henkel Guidelines.
 Contracting the Key Accounts and coops in my area.
 Execute the promotions calendar and POS materials in my area.
 Train sales and merchandising team on new planograms and stock freshness and avoiding out of stock situations. OOS by using FIFO.
 Responsible on monthly report for Dubai office 1- stock level 2- promotion situation 3- competitor activities.
 Report every sales and merchandising action in my Area to my line Manager.
 Monthly Business Planning cycle.

 Responsible for all Coops, Key Accounts, retails and HORECA outlets in Arab sector contracting, maintaining, merchandising, stock level & freshness within the territory promoted products.
Involved in launching new way in marketing within the computer technology (Quantum Program)Responsible for contracting the potential outlets within the company guidelines and the allocated budget.
Reporting in maintaining quality of products by controlling selling.
Negotiate & sign contracts for potential outlets to have company furniture and best displaced for points of sales materials within minimum rents.
Responsible for rentals in terms of paying, filling and reporting to the line manager.
 Provide brand direction to develop and execute product/brand marketing programs to build brand awareness and increase sales.
 Create and implement annual brand plans and activities in order to meet the short and long term brand objectives.
 Implement price revisions to meet agreed gross margin targets of relevant Stock keeping units.
 Conduct consumer research whenever required based on brand issues and opportunities.
 Regularly analyze all brand trackers in order to identify brand issues and opportunities.