Visual Communications Director
Katch International
Total years of experience :19 years, 2 Months
- Concept creation of different outlets including naming, identity and branding.
- Concept creation for Print ATL-BTL and through the line Campaigns
- Creating and directing customized advertising campaigns for different Food & Beverage products
- Creating, producing and executing appropriate creative concepts
- Controlling and supervising both the creative and production workflow of accounts
- Managing creation of quick and professional creative presentation
- Leading a team of graphic designers, Senior graphic designers and finalizersHelped
- In charge of all the print and multimedia created.
- Discuss advertising briefs with Creative Director and brainstorm on visual renditions of ad concepts.
- Produced computer-aided design for print ads corporate/product logos, brochures, Packaging design, miscellaneous advertising and communication documents.
- Prepare & finalize the artworks as per the suppliers need for printing.
- Develop concepts/designs directed to junior designers.
- Directed all the multimedia work (web pages)
- Digital camera photo shoots for product.
- In charge of all the print and multimedia created.
- Discuss advertising briefs with Creative Director and brainstorm on visual renditions of
ad concepts.
- Produced computer-aided design for print ads corporate/product logos, brochures,
Packaging design, miscellaneous advertising and communication documents.
- Initiated and authorized a procedure manual for file preparation and management, for
studio staff.
- Prepare & finalize the artworks as per the suppliers need for printing.
- Develop concepts/designs directed to junior designers.
- Directed all the multimedia work (web pages)
- Digital camera photo shoots for product.
- In charge of all the print work.
- Designed magazine ads, newspaper ads, catalog.
- Initiate and author a procedure manual for file preparation and management, for studio
staff.
- Prepare work for Print.
- Came up with concepts and designs.
- Produce all the multimedia work (web pages)
- Direct photo shoot through Digital camera for presentation
- Utililize my intuitive nature and experience to bring strategic and creative objectives to
life, generate out of the bowl thinking and design to communicate ideas for events,
media & advertising
- Responsible for Creative ideas from concept to press approval.
- Collaborated with Studio Team Leader, account team and client to create collateral,
point-of-purchase and online advertising materials for a diverse array of clients. Media
included: sales brochures, catalogue, manuals, in-store banners, flyers and Online
Banner and ideas.
- Two, three, full-color and special printing like Spot Color print and multimedia products,
such as Point of Purchase (P.O.P), Displays, 3D Mock-up for PowerPoint presentation,
web Banner, Packaging design. I also advise on technical and production issues, lead
design projects, served as lead designer, and helping Junior Designer and develop
departmental procedures.
- Brainstorming, Concept and Creative theme
- Creating themes for the client(s) showing mock-ups of possible invitations, banners,
display panels, other print collateral, giveaway items and alternative venues.
- Lay out pages, Designing & Redesigning Logos
- Text & Photo Corrections
- Design website banners and some below the line material
- Assisting photo shoots session
- Meeting the client with the senior designers and understanding the clients need