Fady Kamal

Engage with potential clients to build rapport and organise meetings. Plan, organise and oversee new marketing initiatives to drive business growth and brand awareness. Research and identify organisations and individuals to uncover new opportunities. Maximise value of existing customers while securing new prospects. Identify and penetrate into new markets to increase sales. Create compelling proposals and quotes for clients. Define goals for development team and business growth. Mentor and train staff to perform with maximum potential and efficiency.
● Hired professional distributor and led all associated teams and in market operations.
● Oversaw all operations between distributor and HQ in the UAE.

Planned, created and executed monthly initiatives, POSM and KBD, with keen focus on capturing opportunities to craft effective plans that augment business growth. Drove preparation of marketing initiatives/promotion operations, including follow up on execution trends to attain BIC outcomes. Spearheaded corporate/essential program operation implementation while steering golden stores and golden points program. Uncovered new opportunities to optimise potential growth through regular field visits and follow up on all P&G categories.
● Expanded business to 112% against same period one year before by working on all hanging fruits, filling all market gaps, crafting marketing and promotional plan, and managing stock.
● Directed all aspects of five new launches to realise sales and distribution goals within first three months of launch across all trade channels.

Administered consumer business group (health and home care) operation, sales and marketing by devising yearly target/growth plans and crafting best-fit projects to win customers and channels. Formulated long and short-term strategies to proactively identify and leverage business development opportunities. Researched and audited market to determine shelf share, display and range variety. Oversaw distributor, including outlining vision, strategies and direction while leading execution of product/commercial innovations to meet brand’s key fundamentals.
● Spearheaded consumer business in Egypt to position Scotch Brite brand as market leader within five years across all trade channels.
● Achieved 100% of modern trade channels with 80% shelf share and visibility.
● Earned promotion to serve as Country Business Leader within five years due to exceptional performance.

Ensure continuous selling of Sanita products by identifying new sales opportunities, preparing price offers for customers and maintaining existing customers to drive business growth. Followed up on delivery of orders to customers and on credit collection from customers.
● Steered execution of distribution plan to introduce Sanita products for first time to the Egyptian market.
● Guided, empowered and piloted sales team on identifying sales opportunities, dealing with rejection and
methods/strategies to maximise business growth.

- Selling Kitchen Equipment and Spare parts for Hotel, Restaurants, Hospitals and Supermarkets.
- Coordinating with Sales team members to accomplish assigned indoors and outdoors tasks.
- Asking for quotation from foreign suppliers.
- Preparing offers for customers.
- Following up all logistics activities in terms of delivery to the end user.
- Handling complains and after sales activities.
- Organizing and participating in various events (Hace, Host Sharm ...) in terms of presentations and deals
with walking in customers.