Senior Creative Copywriter
Smaat Co
Total des années d'expérience :12 years, 6 Mois
Accounts and campaigns:
- Ministry of Energy Industry and Mineral وزارة الطاقة والصناعة والثروة المعدنية (Account & campaigns content @SaudiMEIM)
- Saudi Aramco أرامكو السعودية (Accounts content @Saudi_Aramco)
- Prince Mohammed bin Salman bin Abdulaziz Foundation (Misk) مؤسسة مسك; many accounts and events.
- Etimad, the digital platform for the Ministry of Finance services. "منصة اعتماد "وزارة المالية (Accounts & campaign content @etimadsa)
- Future Investment Initiative Summit قمة مبادرة مستقبل الاستثمار (Digital media & online Coverage @FIIKSA)
- Riyadh Summit 2017 قمة الرياض (Digital media & online coverage @riyadhsummit)
- General Entertainment Authority الهيئة العامة للترفيه (Accounts content @Roznamah_sa)
- Small and Medium Enterprises General Authority الهيئة العامة للمنشآت الصغيرة والمتوسطة (Accounts content @MonshaatSA)
- Saudi Federation for Cyber Security and Programming (SAFCSP) الاتحاد السعودي للأمن السيبراني والبرمجة والدرونز (Accounts & Events online coverage @SAFCSP)
- Al-Jenadriyah, cultural and heritage festival 32 مهرجان الجنادرية (Editors supervisor & content coordinator @AlJanadriaFest)
- Dammam Airports Company (DACO) شركة مطارات الدمام (Accounts content @DACOKSA)
- Saudi Ceramic Company شركة الخزف السعودي (Accounts & campaign content @SaudiCeramics)
- Almosafer App airline booking service launching campaign. شركة المسافر (Campaign content @Almosafertravel)
Responsibilities:
- Write, edit and publish engaging posts for various social networks.
- Optimize social media posts (language, tone, message) based on client target audience’s behaviors.
- Select appealing images and videos to complement the text.
- Update client social media pages with compelling company news.
- Apply advertising techniques to boost brand awareness, like promotions and competitions.
- Liaise with writers and designers to ensure content is informative and appealing.
- Conferences and events online coverage.
Accounts and campaigns:
- Mobily (accounts & campaigns @Mobily)
- Wajid Campaign, New Postpaid Voice and Data Packages by Mobily.
- Mega Campaign, The huge number of prizes for Mobily subscribers.
Responsibilities:
- Monitor the social media channels.
- Assist with the planning of marketing strategies to help drive traffic and engagement to the website.
- Produce content for social media channels such as Facebook, Twitter, Google + and Instagram.
- Keep up to date with any social media trends.
- Track social media influencers.
- Ensure you produce a consistent brand message across all the social media channels.
- Regularly monitor competitor social media sites and create competitor analysis reports.
- Assist with social media performance reports.
see less
Build and execute social media strategy through competitive research,
platform determination, benchmarking, messaging and audience identification.
- Set up and optimize company pages within each platform to increase the
visibility of company’s social content.
- Moderate all user-generated content in line with the moderation policyfor
each community.
- Create editorial calendars and syndication schedules.
- Continuously improve by capturing and analyzing the appropriate social data/
metrics, insights and best practices, and then acting on theinformation.
والتنمية لإلعمار العالمية المؤسسة - International Foundation For
Construction And Development
campaigns:
- Alhayat Emaar tv program 3 seasons برنامج الحياة إعمار ثلاثة مواسم (Digital media & online Coverage @aleamarorg)
- Ramadan donation campaign 2015 & 2016 حملة تبرعات في شهر رمضان (content creation, social media ads managing, influentials ads managing)
Responsibilities:
- Administrate the creation and publishing of relevant, original, high-quality content.
- Identify and improve organizational development aspects that would improve content.
- Create a regular publishing schedule.
- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
- Promote content through social advertising.
- Engage with social media users and respond to any mentions over Twitter, Facebook and Instagram.