FAHAD ILTIFAT  AHMED, Marketing Specialist

FAHAD ILTIFAT AHMED

Marketing Specialist

Mobily

Location
Pakistan - Karachi
Education
Master's degree, Marketing
Experience
22 years, 0 Months

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Work Experience

Total years of experience :22 years, 0 Months

Marketing Specialist at Mobily
  • Saudi Arabia - Jeddah
  • January 2011 to February 2021

Reporting to EGM Business Unit, Sales & Analysis reporting for KSA all units

 online Cyber sales follow up with sales team average 50-100 inquiries per day

 Channel Partner’s management - On boarded 20 new partners successfully

 Preparation of CRM accounts and distribution of required marketing material and
legal procedures as per the department and CITC compliance.

 Preparation of detailed sales performance reports for all regions

 Revenue optimization and monitor the recurring revenue streams to allocation

 Key Accounts Management - allocation to the sales team for dead, terminated
and resigned staff’s accounts to active staff- 125% increase in revenue

 Sales Team Commission system review and support authority

Worked at highly pressureious independent environment above-mentioned
are the core responsibilities not limited to different day to day challenges
and strict deadlines.

Marketing Product Manager at Al Mantig Group (Zero one Accessories)
  • Saudi Arabia - Jeddah
  • July 2009 to December 2010

Preparation of BW, outlet wise MTD, YTD sales, stock analysis report in order to
review the performance and business activity report with management

 Follow up with the regional teams to monitor the brand performance in other
cities for target achievement.

 Liaising with creative dept for marketing calendar, visuals, and POS material

 Active communication between local and regional teams

 Merchandising and POS material management

 Active bi weekly visits to A, B, and C class outlets

 Management Distribution and replenishment of brands to retails outlets

 Market visits for competitors activities, ongoing promotions

Trade Marketing Specialist at Multitech Marketing Services
  • Pakistan - Karachi
  • March 2008 to April 2009

Reporting to P&G International Operations SA, Dubai to CBD Manager Fine Fragrances Middle East & Indian Subcontinent

Preparation of Brand wise, outlet wise MTD, YTD sales, stock analysis report in order to review the performance and business activity report with the higher management

Training of all current or newly appointed Beauty Advisors for P&G

Follow up with the regional teams to monitor the brand performance in other cities for target achievement.

Co-ordinate with Advertising Agency (Inter flow Pvt. Ltd).

Liaising with P&G creative department for marketing calendar, visuals, and POS material

Execution of ATL, BTL, spraying campaigns, and holistic seasonal activities

Active communication between local and regional teams

Merchandising and POS material management

Management of Pole Signage’s Campaign nationwide

Active bi weekly visits to A, B, and C class outlets

Brand Manager at Cambridge Garment Industries www.thecambridgeshop.com
  • Pakistan - Karachi
  • January 2006 to December 2007

Co-ordinate with Advertising Agency (Adcom Pvt. Ltd).

Management of ATL and BTL activities

Execution of Advertising campaigns, Magazines write up

Market and outlet feed back to Supply chain team

Monthly meeting with all area managers in their regions

Coordination between other area managers to implement the head office strategic business/promotion plan

Travel all over Pakistan to Monitor promotional and virtual merchandising plans

To supervise Company’s Customer services program.

Management of Pole Signage’s Campaign nationwide

In store graphic management nationwide.

Marketing co ordinator at Almalki Group
  • Saudi Arabia - Jeddah
  • January 2001 to December 2005

At Almalki group, (Wholesalers and distributors for Cosmetics and perfumeries world famous brands LOREAL, CLARINS GROUP, ANGEL, AZZARO, CARTIER, S. T. DUPONT to name but a few. I am responsible to deal with training managers, brand managers, division manager, Vice President Finance, and to the CEO for different kind of task provided by the group. Follow up with different point of sales, customer relation management, coordination with sales promoters and with the sales man.

Corporate Marketing Consultant at Electro Sales & Services
  • Pakistan
  • August 1998 to September 2000

At Electro, (sole ditributors for Acer & IBM PC, and notebooks I was responsible to look after the sales and technical support. I have organized various international seminars and exhibitions at five star hotels in Pakistan. I have built very strong and healthy life long relation ship with my customers with the increment of sales. I have been assigned at Electro for the country wide sales of ACER products for UBL United Bank Limited.

Education

Master's degree, Marketing
  • at Preston University
  • May 2008
Diploma, Networking, TCP IP, NT SERVER 4.0
  • at Microsoft
  • October 2000
Diploma, Computer software, hardware, team work, financial accounting
  • at Petroman Training Institute
  • April 1999
Bachelor's degree, Chemistry, Zoology, Botany
  • at University of Karachi
  • September 1998
High school or equivalent, CHEMISTRY, ZOOLOGY, BOTANY
  • at Govt. National College
  • April 1995

Specialties & Skills

Communication Systems
MS Office Automation
Marketing Support
Communications, Writing, Operations, Relationship, Negotiation and Digital Marketing to name a few

Languages

English
Expert
Urdu
Expert
Arabic
Beginner

Memberships

American Marketing Association
  • American University Student
  • July 2004
Marketing Association Pakistan
  • Member
  • March 2006

Training and Certifications

Marketing Physcology (Certificate)
Date Attended:
September 2019
Digital Marketing Master Class 23 courses in 1 (Certificate)
Date Attended:
January 2019
Online Business (Certificate)
Date Attended:
September 2018
Coaching High Potiential (Certificate)
Date Attended:
September 2018
Pursuasive Selling (Certificate)
Date Attended:
March 2018
Branding (Certificate)
Date Attended:
February 2018
Supply Chain Management (Certificate)
Date Attended:
September 2018
FBI - Finance Business Inteligence System (Training)
Training Institute:
Mobily Riyadh
Date Attended:
May 2011

Hobbies

  • Swimming, Running, Aerobics and fitness