Fahad Khan

• Account Management: Build and maintain long-term relationships with modern trade customers (Carrefour, Panda, Danube, Lulu, Sadhan, Grand Hyper, Tamimi, FARM, Spinneys, We Mart & New Tower ensuring alignment with business needs & priorities.
• Sales Growth: Deliver annual sales targets and profitability objectives by maximizing opportunities within assigned accounts
• Business Planning: Develop and implement joint business plans with customers, including promotional calendars, category development initiatives, and innovation launches.
• Negotiations: Lead negotiations on pricing, trade term, and visibility to secure a competitive advantage and ensure product availability across stores.
• Category Development: Work closely with customers to strengthen category positioning, ensuring optimal shelf placement, range, and promotional execution.
• Market Intelligence: Track competitors/suppliers activities, consumer trends, and category insights to identify gaps and new opportunities.
• Cross-functional Collaboration: Partner with supply chain to ensure smooth fresh & frozen stock availability, with marketing to drive brand visibility, and with finance on account profitability.
• Forecasting & Analysis: Provide accurate sales forecasts, track performance against KPIs, and recommend corrective actions to maximize results.
• Agreement: Ensure all trade agreements, contracts, and promotional activities comply with company policies and regulatory requirements.
• On Time Delivery: Ensured deliveries to the key accounts accurately and on anticipated timings.
• New Prospects: Added New key accounts Sadhan, Tamimi Markets, FARM, and We Mart.

• Added one new route & maximized company’s business. Trained sales team by presenting company’s product.
• Increased per route sales by adding number of new customers. Focusing on distribution of SKUs.
• Route mapping. Discussed with RSM & implemented GPS system.

Sales Supervisor Key Accounts 03 Years & 4 Months
• Developed sales plans & to achieve the monthly & annual targets. Supervised 6 routes.
• Ensured the call frequency of the customers as per business need & channel standards & monitoring sales team to deliver desire sales numbers daily.
• Direct coordination with Sales Manager to set action plan to counter the daily challenges.
• Communication with supply management related issues to ensure all listed items are available to all customers.
Retail & HoReCas Sales Supervisor 03 Years
• Supervised 6 routes, and 6 salesmen, 6 sales assistants. Opened one new route to surge sales.
• Support marketing initiatives in the implementation of their promotional plans to drive sales.
• Identify potential sales opportunities to increase market share by constantly monitoring and assessing competitors’ activities. Achieved the required targets given.

Promotions & Events:
• Planning, execution, monitoring of head-office initiated activities for new products launching and events
• Special activities look after (Coke n Meal Activity, Coke Attack Plan)
Signage: Signage for Priority Channels (Groceries, Street Vendors & HoReCas)
Market Activation: Picture of Success Outlet Activation
• Responsible for monitoring in-store brand activation according to company brand standards
• Successfully conducted RED (Right Execution Daily) survey in Peshawar region