Fahim Hamchaoui

- Lead all the Marketing Activities in the Middle East.
- Formulate The Brands' Regional Marketing Calendars.
- Lead the implimentation across the Markets in an aligned manner.
- Conduct a regional Attitude, Trial and Usage (ATU study) across the markets.
- Selecting the New menu items.
- Lead the Menu Engineering projects for all the brands.
- Set the Brands' communication strategy across the markets.
- Alignment with the regional operations team.
- Set the Brands' long term strategies based on the markets study and evaluation.
- Lead the researches and monitor the implimentation to ensure the best indications.

Shake Shack, Pinkberry, Texas Roadhouse, Pizza Express, Ihop, Potbelly, PQ, :
* New Brands launch plan: Shake Shack (UAE & Kuwait), Potbelly (UAE, Kuwait, Bahrain), Pinkberry (UK, Kuwait, UAE, Oman, Qatar, Bahrain, KSA, Lebanon, Jordan, Morocco, Egypt), Pizza Express (Kuwait, Qatar, Jordan, Texas Roadhouse (UAE, Kuwait), Ihop (UAE, Kuwait).
- Create the Media plan based on the media scene and Market Study
- Design a branding campaign to grant the maximum impact and awareness
- Arrange a strong PR plan including media event, Press releases, and wide coverage.
* Responsible for creating and executing the Marketing Calendar for each brand in each country.
* Handling and managing all the marketing activities for all the brands in the region.
* Manage and coordinate all marketing, advertising and promotional staff and activities.
* Responsible for all the communications with the regional and international offices.
* Responsible for presenting all the reports that are related to the marketing to the line manager and senior management.
* Conduct market research to determine market requirements for existing and future products.
* Handling all the communication with all other departments: Operations, Finance, Training, HR, Audit, and customer care.
* Analysis of customer research, current market conditions and competitor information
* Develop and implement marketing plans and projects for new and existing products.
* Develop and implement all media plan.
* Manage the productivity of the marketing plans and projects monitor, review and report on all marketing activity and results
* Determine and manage the marketing budget
* Deliver marketing activity within the agreed budget
* Develop pricing strategy
* responsible for all the communication with the media and advertising agencies.
* Responsible for all the printings related to the marketing.
* New Project coordination, Tasting, approval, projection, and launching.
* Promotional premiums selection, Approval, and requirements.
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- Manage and coordinate all marketing, advertising and promotional staff and activities
- Leading all the communication with the regional and international office.
- Responsible for presenting all the reports that are related to the marketing to the top Management:
* Annual Operating Plan (AOP).
* P&L.
* A&P.
* Monthly, Quarterly, and Annual Report.
* Marketing Plan.
- Conduct market research to determine market requirements for existing and future products
- Analysis of customer research, current market conditions and competitor information
- Develop and implement marketing plans and projects for new and existing products.
- Develop and implement all media plan.
- Manage the productivity of the marketing plans and projects monitor, review and report on all marketing activity and results
- Determine and manage the marketing budget
- Deliver marketing activity within agreed budget
- Develop pricing strategy
- Liaison with media and advertising
- responsible for all the communication with the media and advertising agencies.
- Responsible for all the printings that are related to the marketing activities.
- Direct and managing the asst. Marketing Manager and LSM department.
- Monthly Usage forecasting and adjustment
- New Project coordination, Tasting, approval, projection, and launching.
- Promotional premiums selection, Approval, and requirements.
- Evaluate potential new restaurant site.

- Managing the stocks and usage.
- Inventory and Ordering
- Food costing and profit analysis
- Daily Sales Tracking.
- PR and Customer service
- Advertisement and Communication
- Dealing with Suppliers
- Setting the staff working program and schedule